Connected TV (CTV) Advertising for Medical and Aesthetic Practices

This is not a someday channel. The money is already moving.

It would be easy to file streaming ads under “interesting, maybe next year.” The budgets say otherwise.

In 2026, for the first time, advertiser commitments to connected TV are forecast to pass primetime traditional TV, according to eMarketer. The Interactive Advertising Bureau projects CTV ad spending will grow about 13.8% this year, faster than nearly every other channel, while linear TV keeps sliding. And this is not just the big national names. In a 2026 industry survey, roughly 70% of CTV advertisers said they planned to raise streaming spend by an average of about 17%, and nearly nine in ten agreed CTV will keep growing for local and regional advertisers, not only national brands.

Translation: the smart money is moving from old broadcast TV to addressable streaming right now. The only real question is whether you get there before the practice across town does.

Here's the quiet problem with aesthetic marketing: everyone is in the same room.

Walk into almost any aesthetic practice’s marketing and you will find the same playbook. Everyone is pouring their budget into the same handful of social feeds, posting the same kind of content, chasing the same thumb as the practice down the street. No wonder standing out feels impossible. You are all crammed into one loud room, talking over each other.

Meanwhile the biggest screen in your patient’s home, the one they actually relax in front of every night, is wide open. Differentiation is not always a better caption. Sometimes it is just a better room.

And the audience math is almost unfair. Roughly a third of MedSpa patients have household incomes above $100,000, and high-income households skew heavily toward streaming TV. The patient you most want, the one with the budget for the treatments that drive your revenue, is disproportionately sitting in front of an ad-supported streaming service tonight. Most of your competitors have not figured out how to be there. You can.

One more number that matters: about 81% of US MedSpas are single-location, independently owned practices, according to AmSpa. Connected TV’s whole advantage is local, household-level targeting, which means it was practically built for the independent practice, not the national chain. The thing that made TV feel out of reach for you is the exact thing CTV fixed.

The hard part isn't the ad. It's what happens after someone sees it.

Here is the catch with television that nobody mentions: you cannot click a TV ad. Someone sees your spot on the couch, phone in hand, and the next move has to be effortless or the moment is gone. That bridge, from the big screen to a booking, is where most campaigns quietly lose the patient. We design it on purpose.

Depending on what fits your practice, that might be a short, memorable URL, an on-screen QR code your patient scans in two seconds, or a unique code that unlocks a landing experience built just for the campaign. Whatever the path, it lands somewhere fast and focused, built to turn that flash of interest into a consultation rather than a closed tab.

If you want the full advantage, that landing experience can live on the same SEO and GEO website foundation we build for practices, so the traffic you drive from TV arrives on a site already engineered to get you found and chosen long after the ad is over. That part is optional. The bridge is not.

Why being first is how you stay first

Here is the part that makes timing matter. Familiarity compounds. The first practice in a market to show up consistently on the big screen does not just get seen once. It becomes the name patients half-recognize before they ever search, the one that feels like the safe choice when they finally decide to book.

That kind of trust is slow and expensive for a competitor to take back, which is exactly why getting there early is worth so much. Across more than two decades of watching how patients find and choose care, we have seen this pattern hold through every shift: the early mover owns the position, and the latecomer pays more to pry it loose. Right now, in most local aesthetic markets, that position on streaming is still unclaimed. Our goal has never been a finished campaign. It is your practice owning its market.

More than an agency. A partner who already knows your patient.

Plenty of agencies will happily sell you streaming ads. Here is what is different about running CTV with a team that has marketed almost exclusively for aesthetic and medical practices since 2003: we already know how your patients decide, what makes them book, and where streaming budgets quietly leak. We have helped open and grow enough MedSpas, dermatology, and plastic surgery practices to know that reach alone never filled a schedule. The targeting, the creative, and the landing experience have to work together, and most practices get at least one of the three wrong.

You also are not left to solve the hardest part alone. The reason most practices never run connected TV is the video, and figuring that out from scratch is its own headache. So we make it simple: bring footage you already have, or we coordinate our professional videographer, whose cinematic work genuinely stands apart, to handle it for you. The doctors and physicians we work with do not need streaming explained to them in generic terms. They need a partner who already knows their patient and can put that knowledge on the screen.

Built for aesthetic medicine, and the practices alongside it.

Our core is aesthetic medicine, and connected TV is reshaping how every kind of practice reaches new patients. We build for the specialties we know best.