“Our experience with Urge was a complete transformation. From day one they were fully engaged, from revamping our website to social content, they delivered at every turn.”
Specialties · MedSpa Marketing
MedSpa marketing that fills your calendar.
Fill your calendar with the right aesthetic clients through brand, web, and paid social that actually converts.
OVERVIEW
Urge Interactive is a med spa marketing agency for MedSpas and medical spas across the US and Canada. Since 2003 we have helped aesthetic practices win more patients with SEO, Google Ads and paid social, websites, reviews and AI search, all built around how aesthetic patients choose a provider and the healthcare marketing rules a MedSpa has to follow.
Two decades in medical + aesthetic
We don't market for everyone. We market for practices like yours.
Since 2003 we’ve marketed for medspas, dermatology, plastic surgery, and wellness practices across the US and Canada. We already know how aesthetic patients choose, the questions they ask before they book, and the compliance lines you can’t cross, so we’re not learning your world on your dime.
We know the aesthetic patient
What turns a search into a booked consult, and where medspas quietly lose people on the way.
We know the rules
Privacy-first forms, consent-based tracking, and medical-advertising compliance built in from day one.
We know what converts
Two decades of real practice data behind every campaign decision, so the work earns bookings, not just compliments.
What we do for medspas
A complete med spa marketing stack
One accountable team across branding, web, search, and campaigns for your medical spa, tuned to how aesthetic patients actually choose a practice.
Branding & logo design
Visually compelling branding that reflects your practice’s personality and builds trust at first glance.
Search engine optimization (SEO)
We optimize your website for high-intent searches so patients can find you when they’re actively seeking treatments.
Website design & experience
Clean, conversion-focused websites that reflect your in-office experience and make booking effortless.
Social media advertising
High-performing Facebook and Instagram campaigns that build awareness and drive appointment requests.
Email marketing
Campaigns that keep your practice top of mind with promotions, education, and patient-retention strategies.
Direct mail marketing
Traditional marketing still works, especially paired with digital. We design direct mail that drives real-world action.
Google Ads & paid search
Campaigns for the treatments patients search by name, from Botox to laser hair removal, kept within Google’s healthcare and medicines advertising policies.
Local SEO, reviews & Google Business Profile
Show up in the map results near your MedSpa, with a complete Google Business Profile and a steady flow of honest reviews you respond to.
AI search optimization
We build your site and Google presence so that when a patient asks ChatGPT or Google’s AI for the best med spa near them, the engines can find, read and trust your practice. In our experience, few MedSpas have done this work yet, which is exactly why it is an opening.
How medical spa marketing works today
Med spa marketing is the work of getting the right patients to find your medical spa, trust it, and book. The market keeps getting more crowded: the American Med Spa Association counted 10,488 MedSpas in the US in 2023, and 18% of them opened that year [1]. Here is where patients come from now, and what each channel needs.
Search and the map come first
Most patients start on Google with a treatment and a city. Ranking takes a page for each treatment, a complete Google Business Profile, and reviews. Two in three consumers (68%) will only use a local business rated four stars or higher, and 47% won’t choose one with fewer than 20 reviews, according to BrightLocal, a company that sells review software [2].
Proof sells aesthetic treatments
Seven in ten aesthetic patients say it matters that a provider shows before-and-after photos, and 41% say a provider’s social media made them more likely to book [3]. We build galleries organized by treatment, with the patient’s consent on file for every photo.
AI answers are a new front door
Patients have started asking AI assistants where to go: 45% of consumers used tools like ChatGPT for local recommendations in 2026, up from 6% a year earlier [2]. In our experience, few MedSpas have optimized for this yet, which is exactly the opening. Urge Foundation builds your site so AI engines can read, verify, and trust it, with structured data, canonical answers, and llms.txt files for the AI tools that read them. No one can guarantee a citation, but this removes the reasons to skip you.
Retention is where a MedSpa makes its money
Nearly three in four MedSpa patients (73%) are repeat patients [1]. Email and text follow-up, memberships and rebooking reminders matter as much as winning the first visit, and they cost far less.
Measure booked patients, not clicks
We report what we can truthfully see: calls, form requests and booked consults by channel. When your EMR or CRM lets us connect, our platform follows a lead through to the completed visit, so you can see which marketing actually brings patients in.
How we market each treatment
Med spa marketing, treatment by treatment
Patients search by treatment, not by practice type. Each one needs its own page, its own proof, and its own message.
Botox and neuromodulators
The most requested treatment in aesthetics: neuromodulators made up half of all minimally invasive cosmetic treatments by plastic surgeons in 2025 [4]. We build the page and campaigns for "Botox near me" searches, and the reminders that bring patients back every few months.
Dermal fillers
A considered purchase. Patients want results on faces like theirs, so we pair treatment-area pages (lips, cheeks, jawline) with consented before-and-after galleries.
Laser hair removal
A package sale with a long buying window. Local search, clear package details, and follow-up that turns one consult into a full series.
Laser resurfacing and skin tightening
Higher-ticket and technical. Nonsurgical skin tightening grew 23% worldwide in 2025 [5]. Device pages written the way patients search, honest downtime, and answers to "is it worth it" before the consult.
Microneedling and RF microneedling
Often a patient’s first step past facials. We market it as an entry treatment that leads to a plan.
Facials and HydraFacial
Your retention engine. Memberships and seasonal offers keep the chair full between bigger treatments.
Medical weight loss (GLP-1)
About one in five US adults (18%) say they have taken a GLP-1 drug [6]. Ad platforms restrict prescription drug ads, so we market your program: the consultation, the medical oversight, and the support.
IV therapy and wellness
Marketed with care: no health claims you can’t support, and copy that explains what the service is and who it’s for.
Body contouring
Patients compare nonsurgical fat reduction with liposuction. We help them understand the difference, and why your practice is the right place to start.
Why Urge
Built to be found, trusted, and booked.
More than two decades in aesthetics.
Since 2003 we’ve marketed for medspas and aesthetic practices, so we already know your patients and your rules.
We understand medspa patients.
A deep read on how aesthetic and cosmetic patients decide, and what moves them from browsing to booking.
Custom strategies, never templates.
Every plan is built around your positioning and your market, not a recycled playbook.
Proven across competitive markets.
Results in some of the most crowded aesthetic markets in the country.
How it works
From discovery to booked appointments
Discover
We learn how you position your practice and who your ideal patient is, full-service or niche, lasers or injectables, luxury or results-driven.
Plan
A prioritized growth plan, the highest-impact moves first, with honest projections.
Build & launch
Brand, site, listings, and campaigns built and shipped by a team that knows aesthetics.
Grow
We watch cost-per-booked-consult and raise the bar every month, not just the click count.
Prefer a human over a contact form?
Talk with a senior strategist who’s helped practices grow since 2003, no bots, no junior rep.
FAQ
MedSpa marketing questions, answered
Results depend on the strategy. SEO typically shows measurable growth in three to six months; paid ads can generate leads within weeks; a website redesign improves user experience and conversions immediately; and social media builds engagement and visibility over one to three months.
Yes. Paid ads stop working the moment you stop funding them, while SEO builds long-term visibility and trust. The most successful medspas use both together.
Your website should act as a 24/7 sales tool, not just an online brochure. An effective medspa site includes clear service pages optimized for SEO, online booking or consultation requests, before-and-after galleries, mobile-first design, fast loading speeds, strong calls to action, and forms built with HIPAA in mind.
Both. We work with new medspas launching their brand and website, established medspas looking to increase bookings, and multi-location practices scaling their marketing. Each strategy is customized to your stage of growth.
A specialized agency knows how to position your services effectively while avoiding common mistakes. Medspa marketing takes industry-specific knowledge of aesthetic treatments, patient decision behavior, medical advertising compliance, and competitive local markets.
It depends on three things: how competitive your market is, how many treatments you want to grow, and whether you need a new website or only campaigns. Ad spend is separate from our management, and it scales with your goals. After a free consultation you get a written plan with a clear monthly number, so you know what each part costs before you commit.
Keeps your treatment pages and Google Business Profile current, runs and adjusts your ads, asks happy patients for reviews and responds to every review, publishes content, and reports on calls, requests, and bookings. One team is accountable for all of it.
Yes, within the rules. Google and Meta restrict ads for prescription drugs, so we don’t build campaigns around drug names. We market your program: the consultation, the medical oversight, the support, and the results patients care about.
Only with the patient’s written consent, shown as taken with no editing that changes the result, and labeled with the treatment. Ad platforms have their own rules for these photos, and we follow them.
Yes. Our office is in West Hollywood, and we work with MedSpas and medical spas across the United States and Canada.
Still have a question we didn't answer?
Send it over and a strategist will reply with a straight answer (and a tailored plan) within one business day.
Sources
Case study
Lifted Beauty + Wellness Redesign
Beth Colombo wanted her Seattle spa to read like a magazine, not a brochure.
View the case study
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Refresh Med Spa LA
Trendy LA polish, plus the comforts of home, for a Los Angeles med spa.
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RKM Aesthetics & Wellness
RKM wanted more pop and a look pulled straight from the Ventura coastline.
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iAesthetic Medspa
Science-backed aesthetics on the Erie coast, styled cool but built to feel genuinely approachable.
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Salt Spa & Wellness Center
IV therapy and plastic surgery under one boutique roof in Virginia Beach.
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Posh Medical
A calm, boutique medical practice, with a site that finally previews the room you walk into.
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Emerald Aesthetics By Kirin
Kirin's new Gresham med spa needed a home online that felt cozy, not exclusive.
Related Services
Google Ads
Graphic Design
SEO
AI-Enhanced Marketing
AI Search Optimization
Logo Design & Branding
Content Marketing
Connected TV (CTV)
Email Marketing
Facebook + Instagram Ads
Lead Management
LinkedIn Advertising
Local SEO & Google Business
Marketing Automation
Marketing Strategy
New Practice Launch
Photography & Video
Reputation Management
Social Media Management
Text Marketing
TikTok Advertising
Website Maintenance
Yelp Advertising
YouTube Advertising
Related Insights
5 text-reminder templates that cut no-shows
A 90-day marketing plan for a new MedSpa
Google Business Profile setup for new practices
How aesthetic practices show up in ChatGPT answers
How to structure a consultation that closes
Instagram content that fills an aesthetic schedule
The review cadence that actually moves local rankings
Can Medical Practices Actually Advertise on TikTok? What’s Allowed, What’s Not.
Training the front desk to convert phone calls
What a MedSpa website needs to convert in 2026
Let's grow your business
Ready to grow your medspa?
Book a free consult and we'll map your fastest path to more booked appointments.
