Insights
Ideas for practices that want to grow
Timely, plainspoken thinking on marketing, AI search, web, and brand. No fluff.
- Can Medical Practices Actually Advertise on TikTok? What’s Allowed, What’s Not. Read
- GEO, explained: how AI answer-engines decide who to cite Read
- Why your ads work but your intake doesn’t Read
- A 90-day marketing plan for a new MedSpa Read
- Instagram content that fills an aesthetic schedule Read
- How to structure a consultation that closes Read
- Google Business Profile setup for new practices Read
- What a MedSpa website needs to convert in 2026 Read
- Training the front desk to convert phone calls Read
- The review cadence that actually moves local rankings Read
- How aesthetic practices show up in ChatGPT answers Read
- 5 text-reminder templates that cut no-shows Read
