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Reveal Lasers

A medical laser company selling to physicians, given the look of the aesthetic it sells: a mark for every device, a film and a campaign, and the website that carries them.

Company
Aesthetic and medical laser devices
Based in
Las Vegas, Nevada
Our work
Website, device logos, film and photography
From the Reveal Lasers homepage film: a woman in late-afternoon light among autumn trees.
From the homepage film we shot

01The brief

Reveal sells laser technology to the practices that treat patients. The brand had to feel like the results, not the machines.

Reveal Lasers brings medical and aesthetic energy-based devices to North American practices. Its website works for two audiences at once: providers comparing technology, and the patients those providers hope to attract.

So we built the whole language together. Each device got a wordmark of its own in one family, one production gave us the homepage film and a photograph for every technology page, and we designed and built the site around that footage.

1 Homepage film
13 Technology pages
12 Treatment pages
Logos A wordmark for every device

02The homepage, end to end

Every section, in order.

  1. The art of AESTHETECH
  2. Cutting-edge technology
  3. Charisma and the platforms
  4. VegaLux
  5. Aura
  6. Latest news
  7. Newsletter
  8. Footer

03The film

Thirty-three seconds, all golden hour.

The film that opens the homepage: movement, light and skin, cut to introduce the line it sits under, the art of AESTHETECH. The same production made the photographs for every device.

A dancer mid-turn on a quiet road in late-afternoon light, a frame from the Reveal Lasers film.
The homepage film, shot by our production team Our photography and video work

04The photographs

One shoot, a face for every device.

Each technology page opens on its own photograph from the same production, so a laser for hair removal and a platform for skin tightening still read as one company.

Select any photograph to see it full size

Fig. 01Aura
Fig. 02Eterna
Fig. 03Charisma
Fig. 04MicroLift
Fig. 05VegaLux
Fig. 06MicroTight
Fig. 07Lyra

The production

Filmed and photographed by our own videographer and photographer, in one production.

See our photography and video

05The marks

Every device, its own mark.

A family of wordmarks for Reveal’s technologies: one set of rules for weight and spacing, so each device has a name of its own and the line still reads as Reveal.

  • The Reveal wordmark
  • The Charisma wordmark
  • The Aura wordmark
  • The Eterna wordmark
  • The Lyra wordmark
  • The EVLA wordmark
  • The MicroLift wordmark
  • The MicroTight wordmark
  • The VegaLux wordmark
  • The Vega Comfort wordmark
  • The Regal wordmark
  • The Denza wordmark
  • The AgeJET wordmark
  • The Karma wordmark
  • The Calissa wordmark

06The system

Their brand, given room.

The site’s look comes from Reveal’s own identity: charcoal and stone with a warm bronze, a soft teal for moments of calm, and a cut corner that frames the photography. Headlines are set in Linotype Didot and the reading text in Proxima Nova.

The Reveal Lasers wordmark.
Charcoal#212529
Bronze#A38568
Slate#515252
Teal#8EB7BA
Stone#EDEDED
Linotype DidotHeadlines
Proxima NovaReading

07What we delivered

Everything the brand needed to reach the room.

Logos, film, photography, the website and the pages for every technology and treatment, made as one piece of work.

The Reveal Lasers homepage on a desktop screen with the phone version beside it.

Your practice

Your brand, in its best light.

We design brands, shoot film and photography, and build websites for aesthetic and medical companies and practices. If yours deserves this level of care, we would like to hear about it.

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