Bailey Plastic Surgery
A Newport Beach practice, rebranded around the ocean outside its windows: cosmetic care, reimagined.
- Practice
- Plastic surgery and aesthetics
- Location
- Newport Beach, California
- Our work
- Logo, brand identity, website and SEO
01The brief
Dr. M. Hugh Bailey’s practice had grown from surgical into non-surgical care. The identity needed to catch up.
He distilled the practice into three principles: integrity, professionalism and innovation. We carried them into a new logo, a new website and its graphics, all built around one line: Cosmetic Care Reimagined.
Patients at Dr. Bailey’s office are treated with ocean views, so the site brings the coastline in, with clear, unacademic copy written for the people he serves.
02The system
Their brand, given room.
A fluid figure mark in a teal gradient, drawn from the waves, over a wide-spaced serif wordmark. Ocean teal and slate on soft white.
03What we delivered
Everything the practice needed to launch and grow.
A new brand, the website built around it and its graphics, with SEO so patients searching in Newport Beach find the practice.
Your practice
Cosmetic care, reimagined.
We design and build websites for aesthetic and medical practices, and nothing else. If yours deserves this level of care, we would like to hear about it.
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