Katonah Eye Care + Aesthetics
Katonah Eye Care + Aesthetics is an optometry practice located in the hamlet of Katonah, New York. Led by Dr. Steven Gordan, this practice places quality and patient care on top of its priority list. When Dr. Gordan became interested in aesthetics, he turned to Urge to make his vision a reality. The combination of optometry and aesthetics posed a new challenge for the Urge team. A challenge that was met and bested with a cutting-edge design that speaks to the comfort, quality, and reliability of the Katonah Eye Care brand.
About The Project
Katonah Eye Care + Aesthetics: A Fresh View on Optometry
The objective with Katonah Eye Care + Aesthetics was to find a balance between the two different focuses of the office. On the one hand, our team was tasked with promoting Dr. Gordon’s new TempSure® Envi device. On the other, they needed to maintain the high-end boutique that Katonah Eye Care was known for. After careful planning, the perfect balance was found in a neutral color palette and a clear brand identity that spoke for itself.
Since Signing up with Urge, Katonah Eye Care + Aesthetics Has Seen:
800+ page views per month since launch
Average organic bounce rate below %50
700+ new users per month since its website launch
Logo & Branding
Katonah Eye Care + Aesthetics features a logo that uniformly breaks down the name of the practice. The direct image relies on the bold typeface and the logo’s color contrasts, allowing the design to be easily seen from a distance. “Katonah” being the darkest, draws the most attention. This clear-cut, direct approach was chosen to suggest quality without excess. Much like the practice itself, the brand communicates an honest quality that doesn’t rely on superfluous additions.
Website Design & Development
Creating a high-end but approachable aesthetic was the main goal when working on Katonah Eye Care + Aesthetics. The beige, white, and brown tones that mirror the physical space of the practice create a sense of warmth and ease. The imagery is patient-focused, depicting familiar scenes and smiles. The addition of the “what frame fits you” module adds interactivity to the site, improving patient engagement. The content acts as a supplement to the grounded design by being informative and direct. Each treatment is discussed in detail without unnecessary showmanship.
The tone of the content is ideal for SEO-optimization. Each page features seamlessly integrated long-tail keywords for maximum SERPs exposure. Patients can easily find the site and leave it feeling educated. Moreover, the detailed information on the practice and what one can expect maximize conversion. Katonah Eye Care + Aesthetics is an example of how quickly a practice can grow thanks to a professionally structured website.
The Katonah Eye Care + Aesthetics marketing strategy was three-fold. Our Urge marketing specialists promoted the site through social media, email, and google ads. The aim was to generate excitement for the office’s aesthetic treatments. The results were an impressive uptick in patient visits and engagement. Social media ads alone have maintained a 4.2% conversion rate since the start of the campaigns. This has translated into more leads and an improvement in the client’s bottom line overall.