Dermatology marketing that gets you found, trusted, and booked.
Marketing built for dermatologists: rank for medical and cosmetic care, get cited by AI, and turn trusted patients into booked cosmetic treatments.
Dermatology marketing is the work of filling both sides of a dermatology practice: the medical schedule and the higher-margin cosmetic chairs. It means ranking in local and AI search for skin care, being the trusted name for a skin-cancer check, and turning that trust into booked cosmetic treatments through brand, reputation, and follow-up. Urge Interactive is a dermatology marketing agency that has worked with medical, healthcare, and aesthetic practices since 2003.
We don't market for everyone. We market for practices like yours.
A dermatology practice is really two businesses sharing a waiting room. One side treats acne, eczema, rashes, and skin cancer, often through insurance, and it runs on trust and volume. The other side sells Botox, fillers, lasers, and peels for cash, and it runs on brand and margin. Most agencies market the two as if they were one, or pick the easy cosmetic half and ignore the medical base that feeds it. We do not learn dermatology on your budget. We have spent more than two decades inside medical and aesthetics marketing, so we already understand how a patient searching a worrying mole becomes, months later, the same person booking laser resurfacing.
We market the medical side and the cosmetic side, together.
Your medical dermatology fills the schedule and builds the trust; your cosmetic dermatology is where the growth and margin live. We build one marketing system that ranks you for both, keeps the two audiences from talking past each other, and turns the medical relationship you already have into cosmetic bookings, the fastest, cheapest patient you will ever win.
We know the rules medical and aesthetic marketing has to follow.
Dermatology carries real weight on both sides: honest treatment and outcome claims, careful before-and-after use with consent, and privacy-first handling of patient information. We build with HIPAA in mind and inside the advertising rules, so growth never turns into a compliance problem.
Our roots are in conversion, not vanity metrics.
We are not here to grow your follower count. We are here to book the medical appointments and the cosmetic treatments that actually move the practice, and to measure what is truthfully visible, calls, form fills, qualified leads and consults, without pretending we can see a booked-and-paid patient inside your EMR that we cannot.
What we do for dermatology
A complete dermatology growth engine
Every channel a dermatology practice needs, built to work as one system rather than as disconnected line items.
Branding
Branding that carries the whole practice, clinical enough to trust with your skin and elevated enough to sell an aesthetic treatment.
Website design & experience
A fast, premium platform with clear medical and cosmetic paths, condition and treatment pages, and easy booking for both a skin check and a consult.
SEO & local SEO
Rank for the medical searches that fill the schedule and the cosmetic searches that grow the margin, in the city where your patients actually look.
AI search optimization
When a patient asks ChatGPT or Google’s AI for a dermatologist near them, your name is in the answer. Almost no dermatology practice has done this yet, which is exactly why it is an opening.
Google Ads & paid social
Capture the patients already searching for care, and create demand for the cosmetic treatments they do not know you offer.
Reputation management
Across Google and the review sources patients read before they trust you with a mole or a laser, because in dermatology, reputation is the whole decision.
Content marketing
Answers the real questions patients search, from a spot that worries them to how long a filler lasts, and earns the search and AI visibility that generic pages never do.
Email & marketing automation
Stays in touch between the annual skin check and the seasonal cosmetic push, so the trusted medical patient becomes a repeat cosmetic one.
Dermatology SEO and marketing, done properly
Dermatology is two businesses in one: medical care patients need and cosmetic care they choose. Demand on the medical side isn’t slowing. About one in five Americans will develop skin cancer, and roughly 9,500 people in the US are diagnosed every day [1]. New patients already wait an average of 36.5 days for a dermatology appointment in large US cities, according to AMN Healthcare, a physician staffing firm [2]. Here is how we market both sides.
Dermatology SEO: one page per condition, treatment, and location
The searches that fill a dermatology schedule are specific: a mole check near me, an eczema dermatologist, Mohs surgery, laser resurfacing. We give each condition, treatment, and office its own page so they don’t compete with each other, mark them up with medical structured data, and keep every location’s Google Business Profile complete. That is the core of dermatology SEO.
Directories and listings patients trust
Medical dermatology patients check Healthgrades, Zocdoc, Vitals, WebMD, and their insurance plan’s directory. We keep each provider’s listing accurate and consistent with your site, because a wrong phone number or address in one place undermines all the others.
Turn medical trust into cosmetic bookings
Seven in ten consumers are considering a cosmetic treatment, and dermatologists are their physician of choice in 12 treatment categories, according to the American Society for Dermatologic Surgery [3]. Your medical patients already trust you. Email, in-office education, and follow-up show them the cosmetic care you offer.
Reviews and AI answers
94% of consumers say review websites affect which cosmetic provider they choose [3], and 45% now use AI tools like ChatGPT for local recommendations, up from 6% a year earlier, according to BrightLocal, a company that sells review software [4]. Almost no dermatology practice has optimized for AI search yet. Urge Foundation builds the structured data, canonical answers, and llms.txt files that put your practice in the answer, backed by a steady flow of reviews.
Based in Los Angeles, working across the US and Canada
Our team works from West Hollywood, in one of the most competitive dermatology and aesthetics markets in the country, and we market dermatology practices across the United States and Canada.
What we market
Medical and cosmetic dermatology marketing
Patients search for a condition or a treatment. Each one gets its own page, its own answers, and its own path to booking.
Skin cancer screening and mole checks
The front door of the practice. The American Cancer Society expects about 112,000 new invasive melanomas in the US in 2026 [5]. Clear pages and easy booking for a skin check.
Mohs surgery
A referral-driven specialty that patients still research. We explain the procedure plainly and make it easy for referring doctors and patients to reach you.
Acne
One of the most searched conditions, from teens and adults alike. Treatment pages that answer the questions patients ask before they call.
Eczema and psoriasis
Chronic conditions with loyal, long-term patients. Content that explains today’s treatment options and why a dermatologist is worth the visit.
Rosacea and redness
A condition that crosses from medical to cosmetic. Pages that cover both the medical care and the laser options.
Hair loss
Patients often try everything else first. We reach them earlier with honest content about what works.
Botox and fillers
The cosmetic services your medical patients may not know you offer. We make sure they do.
Lasers and resurfacing
Skin texture and discoloration bother 78% of consumers, and laser and injectable treatments remain the most popular choices [3]. Device pages written the way patients search.
Peels, microneedling, and skin care
Entry treatments that build the relationship and fill the cosmetic schedule between bigger treatments.
Built to be found, trusted, and booked.
Found.
The search and AI visibility that puts you in front of high-intent patients looking for medical and cosmetic skin care.
Trusted.
The brand and reputation that make you the credible choice for medical care and the desirable one for cosmetic.
Booked.
The conversion path that turns a search into a booked appointment on both sides of the practice.
Honest.
We report what we can truthfully see: calls, form requests and booked consults by channel. When your EMR or CRM lets us connect, our platform follows a lead through to the completed visit, so you can see which marketing actually brings patients in.
How it works
From first search to booked appointment
Discover
We learn your practice, your medical and cosmetic service lines, your market, and where your growth is actually leaking.
Build
Brand, site, condition and treatment pages, and the search, AI, and reputation foundation, on Urge Foundation.
Attract & convert
Search, AI, and paid bring high-intent medical and cosmetic patients; the site and follow-up turn them into booked appointments.
Grow & retain
We optimize toward the treatments that matter, cross-sell the cosmetic side to the medical base, and keep patients coming back and referring.
Prefer a human over a contact form?
Talk with a senior strategist who’s helped practices grow since 2003, no bots, no junior rep.
FAQ
Dermatology marketing questions, answered
A MedSpa is all cash-pay cosmetic work. A dermatology practice runs a medical side and a cosmetic side at once, with different patients, different searches, and different economics. The medical side fills the schedule and builds trust; the cosmetic side drives margin. The practices that grow fastest market both together and turn the medical relationship into cosmetic bookings, which is exactly how we build it.
Both, because they feed each other. Your medical care brings volume and trust and a steady stream of patients who already believe in you; your cosmetic care is where the margin and growth are. Marketing only the cosmetic side ignores the base that feeds it, and marketing only the medical side leaves your most profitable chairs empty. We rank and convert for both, and connect them.
It depends on the mix. Paid search and social can produce appointment requests quickly, while SEO and AI visibility compound over months into durable, lower-cost demand. The strongest results come from running both: capture the patients searching today, and build the visibility and follow-up that grow the cosmetic side over the following months.
Increasingly, yes. Patients now ask ChatGPT and Google’s AI for a dermatologist or a treatment recommendation, and those answers point to a short list of practices. Almost no dermatology practice has optimized for it, so the name in the answer is still up for grabs. We build your site and content so you are the practice the AI names.
Because a general agency learns dermatology on your budget, and dermatology is two businesses with two sets of rules, from insurance-based medical care to cash-pay aesthetics with real compliance stakes. We already know how skin patients search and decide, how to connect the medical and cosmetic sides, and where the compliance lines sit, so your growth is faster and safer.
It depends on three things: how competitive your market is, how many services you want to grow, and whether you need a new website or only campaigns. Ad spend is separate from our management, and it scales with your goals. After a free consultation you get a written plan with a clear monthly number, so you know what each part costs before you commit.
It is the work of ranking a dermatology practice for the searches patients make: conditions, treatments, and providers near them. It covers a page for each condition, treatment, and office, medical structured data, complete Google Business Profiles, accurate directory listings, and reviews.
Yes, especially for the medical side. Patients check them before booking, and they often appear on the first page for a provider’s name. We keep every listing accurate and consistent with your site.
Often less than cosmetic. Medical demand frequently exceeds capacity, so paid ads usually go to the cosmetic side and to the medical services you want more of, such as Mohs or new-patient skin checks, while search and listings carry the rest.
Yes. Our office is in West Hollywood, and we work with dermatology practices across the United States and Canada.
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