Social Media Management Service for MedSpas, Dermatologists and Plastic Surgeons

End-to-end social media management that fills your appointment book: no guesswork, just growth.

Stop juggling hashtags at midnight and hoping for likes. Our social media management service for medspas, dermatologists and plastic surgeons hands your feed to a dedicated social media content manager who crafts scroll-stopping visuals, writes captions that convert, and engages your audience, so you can focus on what you do best – aesthetic medicine. With transparent social media packages pricing, you’ll know exactly how every dollar drives new bookings.

Because let’s be honest, looks matter, but results matter more. That’s why our websites don’t just impress but they’re built to rank, convert and drive the kind of growth your business deserves.

Experience the Urge difference.
Social Media post examples

What Is Social Media Management?

For medspas, plastic surgeons and dermatologists, our social media management service is the full-stack solution that transforms passive scrollers into paying patients. We handle every aspect of social media and management, from strategic content planning and scroll-stopping post design to community engagement and performance reporting, so you don’t have to juggle hashtags at midnight. With expert social media mgmt, your brand stays top-of-mind and your appointment book stays full.

Stop Posting Without a Plan: Get Real Results

  • Our data-backed content calendars help you stay consistent, on-brand, and optimized for engagement.
  • We design every post to align with your brand voice, visual identity, revenue goal, and patient journey.
  • 71 percent of consumers expect companies to deliver personalized interactions. We help you build an authentic, loyal following by creating space for genuine interaction – not just likes.

Our 4-Step Social Media Management Process

How We Turn Followers into Patients

Every successful social media campaign starts with a rock-solid framework: no more guesswork or last-minute scrambling. Our four-step process blends strategic planning, scroll-stopping content creation, pinpoint scheduling, and data-driven optimization to ensure your channels don’t just look good but actually drive appointments. Here’s how we turn every follower into a potential patient:

  1. Strategy & Calendar: We start by mapping out your monthly or bi-weekly content calendar, built on deep keyword research and platform-specific best practices for medspa social media marketing. Your dedicated social media management consultant identifies high-impact themes (think “laser referral promos” and “before/after spotlights”), competitor gaps, trending formats, and optimal post frequency—so every piece of content is on-brand, well-timed, and built to perform.
  2. Content Creation: Your social media manager and in-house designers collaborate to produce scroll-stopping assets: branded graphics, short-form Reels, carousel posts, and caption copy that drives clicks. We infuse each asset with your unique voice, balanced between expert authority and playful personality, to maximize saves, shares, and DM inquiries.
  3. Scheduling & Posting: We manage social media accounts across Facebook, Instagram, TikTok, and LinkedIn, scheduling monthly, daily or weekly posts at the times your audience is most active. Our automated workflows and manual checks ensure nothing gets missed, while strategic hashtag sets and geo-tags drive local discovery.
  4. Monitoring & Reporting: Every month, your dedicated social media marketing manager delivers a clear, actionable performance report covering follower growth, engagement rates, top-performing posts, and metrics that matter—like clicks to your site or content shares. We use these insights to inform future content strategies and shape your long-term social media presence. Over time, your brand voice gets sharper, your content gets smarter, and your engagement grows more meaningfully with the right audience.

Why Our Social Media Services Outperform In-House Efforts

Why We’re the Go-To Social Media Management Partner

Choosing the right team can be the difference between a feed that flatlines and one that fills your appointment book. Local social media managers near me might offer quick fixes, and big social media management firms can feel generic, but we combine the best of both worlds: personalized service with firm-level execution.

Healthcare Niche Experts

We’ve supported a wide range of dermatology and medical aesthetics clients, so we speak medical and aesthetic treatments fluently. From compliance-friendly copy to trend-spotting in aesthetics, we know exactly what your patients want to see.

Firm-Level Execution

We operate with the structured processes, cutting-edge tools, and rigorous KPIs of top social media management firms, yet tailor every campaign to your unique brand voice and audience.

Ad Spend Savvy

Throwing money at ads is easy. Hitting cost-per-acquisition targets consistently? That takes data-driven strategy. We monitor and optimize Facebook and Instagram campaigns closely, squeezing every dollar until it drives real bookings.

Community-Centric

No bots, no spam, ever. Our team nurtures genuine conversations, responds to DMs in your brand voice, and turns casual scrollers into loyal patients who feel heard and valued.

Transparent Reporting

With monthly performance reports on engagement, clicks, and audience growth, you’ll see exactly how your social investment is working.

Snark & Strategy

Expect witty captions that cut through the noise—paired with smart, data-informed content planning and ongoing performance tweaks. Because marketing shouldn’t be boring, and neither should your ROI.

You've got social media management questions, we've got the answers

Social Media Management FAQs

We offer full-service social media management: strategic content planning, eye-catching post design, community engagement, and performance reporting—so your feed attracts real bookings and your practice stays top-of-mind.

Urge combines niche industry expertise with real marketing execution. We understand the compliance nuances of aesthetic content, craft brand-right messaging that builds community (not bots), and deliver monthly reporting you can actually use. Plus, our exclusive partnership with a top-tier videography and photography team means your content won’t just perform – it’ll look cinematic doing it.

Through cohesive branding across posts and captions, keyword-focused calendars to maximize visibility, localized posting tactics (hashtags, geotags), and live dashboards that track followers, clicks, and conversion metrics. Every move is crafted to grow your client base.
Questions? Cool, let’s chat!