Social Media Advertising
Digital advertising on social media networks like Facebook, Instagram and more!
Social media is a powerful tool for dermatologists, plastic surgeons, and medspas, but organic reach alone is no longer enough. With targeted PPC strategies, social media boosting, and compelling content, you can turn scrolling into scheduled appointments.
At Urge Interactive, we specialize in Facebook, Instagram, and other social media ad campaigns designed to attract the right audience and convert leads into loyal patients. Our expert team crafts highly targeted, data-driven campaigns that position your practice ahead of the competition.
Today, it’s all about how you target your audience. That is to say, your advertising strategies should be geared toward your specific niche, with enticing “call to action” tag-lines. Paid social media strategies help with exactly that, assisting you in achieving effective social lead generation. At Urge Interactive, our expert digital marketing managers offer skillful social media campaign building and targeting ad services to help you scale quickly.
Urge’s Professional Social Media Reach
When using Facebook and Instagram for advertising, your goal must be to drive patients – not just visitors. This involves using conversion-based ad campaigns. Here are the basic steps Urge marketing specialists take to make your ads as successful as possible:
- We Utilize Interest-Based Targeting – The platform’s versatility allows for precision audience targeting. Consequently, our compelling content based on audience age, gender, status, and other factors yield decisive results.
- We Use a Compelling Lead Magnet – A lead magnet serves as an incentive to your customers, enticing them with a reward in exchange for their engagement.
- Our Team Crafts High-Converting Landing Pages – Populating your landing pages with headlines, calls to action (CTAs), and well-written content promotes engagement and conversions.
- We Drive Qualified Traffic to Landing Pages – Paid social advertising is a powerful way of attracting more business attention.
- We Provide Low-Friction Conversions – An effective sales strategy doesn’t advertise sales directly, instead it offers powerful incentives to encourage customer conversion.
- Monitoring and Improvements – Successful advertising is a constantly evolving process. Therefore, in order to succeed, you need a dedicated social marketing team. who’s on the pulse on today’s trends.
Results
The Incredible Reach and Impact of Digital Advertising
77% of small businesses use social media to connect with their customers, and 41% depend on social media as a revenue driver.*
Instagram now has over 2 billion monthly active users–a 42.86% increase from 2017 when it had 700 million.*
76% of social media users have eventually purchased something they saw on social media.*
Grow Your Practice with Expert Social Media Marketing
A successful social media strategy requires a marketing partner who understands the unique needs of dermatologists, plastic surgeons, and medspas. At Urge Interactive, we have a proven track record of helping aesthetic practices expand their reach, attract more patients, and increase bookings through strategic social media marketing.
To learn what Urge can do for you, call us at (888) 348-3113 or submit the contact form below, and we will be in touch soon!
*Source: Forbes Advisor.