Email Marketing
Educate, engage, and convert patients with strategic email marketing designed for aesthetic and medical practices.
Email remains one of the most effective tools for dermatologists, plastic surgeons, and medspa owners to attract new patients, nurture existing relationships, and drive revenue. With a personal, value-driven approach, email campaigns can build trust and increase patient retention—80% of professionals agree that well-executed email marketing strengthens customer loyalty.
At Urge Interactive, we craft high-impact email campaigns, from design and copywriting to segmentation, distribution, and performance tracking. Whether you need full-service management or specific support, our team works seamlessly with your preferred email platform—without locking you into long-term contracts. Let us help you maximize engagement and grow your practice.
Email Marketing Best Practices
At Urge Interactive, we employ a strategic approach to email marketing in order to deliver the best results possible.
IDENTIFY BUSINESS GOALS
Your marketing strategy should be in line with your brand image. To make this happen, we begin by identifying your target audience, establishing a clear timeline, and weighing the variables required to gauge the success of your strategy.
ESTABLISH MAILING LIST
We help you craft a mailing list to encourage new patients to subscribe to your newsletter. This requires developing subscription forms and placing modules in high-traffic areas of your website. Completing these forms is made as simple as possible to encourage patients to sign up.
DEVELOP GREAT CONTENT
Our expert copywriters develop engaging, relevant content with clear calls to action (CTAs) to drive patient interest and conversions.
EVOLVE AND ADAPT
Our marketing team continually tests campaign effectiveness and improves your approach as needed. For example, we run A/B tests to determine how your ads compare to each other, ultimately zeroing in on the most effective and adjusting your strategy to fit.
CREATE A CAMPAIGN
We utilize both triggered emails (welcome emails, re-engagement campaigns, appointment reminders) and business-as-usual (BAU) emails (promotions, special offers, and practice updates) to keep your audience engaged.
Reach Your Potential
Why Email Marketing Matters
Effective email marketing has been shown to provide a 28.5% return on investment. A well-managed digital marketing campaign can provide you with a $44 return for every $1 invested.
On average, email marketing is 40x more effective in stirring patient interest than most social media platforms, including Facebook and Twitter.
Newsletter sign-ups and other such strategies can be readily incorporated into social media campaigns, SMS, or web push notifications.
“Yes, I Want Email Marketing Services!”
Ready to get your custom email marketing strategy? Let us help your practice reach its highest potential. Call us at (888) 348-3113 or submit the contact form below, and we will be in touch soon!