Copywriting

When potential customers find your website or come across one of your marketing brochures, reading your sales copy is often the very first interaction they’ll have with your company. They’ve never met you and have never worked with your company before, but they have a problem and are looking for a solution.

Now, put yourself in their shoes…How will your potential customer feel reading your sales copy?

• Will they be engaged? Or become quickly frustrated with boring, monotonous text?
• Will your copy instill trust and build rapport with the potential customer? Or will they be turned off by heavy-handed sales tactics?
• Will your copy guide them toward a specific action? Or will it sound purely informational; causing the prospect to think “great information” and then buy from someone else?

At Urge Interactive we ask these questions every time we write copy for our clients. We take the time to understand your company and the thought process of your potential customers.

Our copywriting approach goes beyond just writing something that sounds nice: we dig deeply into your potential clients’ psyche to create copy that is engaging, develops trust, and helps convert prospects into paying customers.

Based on your unique needs we can:

• Create new copy for your website.
• Expertly edit your current copy.
• Develop and test specialized landing pages for online marketing campaigns.
• Develop sales copy for mailers, flyers and brochures.

If you need any help at all with developing copy for your next project, contact us by email or give us a call at 888-348-3113.