Simple SEO for AI Search
Hello! You run a beautiful, successful practice focused on making people feel their best. You don’t have time to learn complicated tech jargon, so let’s simplify how search engines are changing.
Today, when people search for “Botox near me” or “best lip filler,” Google isn’t just showing a list of links anymore. It’s acting like a super-smart assistant that gives a direct, summarized answer at the very top of the page. We call these AI Overviews.
Your goal is simple: Get that AI search assistant to quote your practice as the expert in those AI Overviews. When AI cites you, it’s like getting a massive, visible recommendation.
Here’s how we make sure your website is easy for the AI to understand, trust, and quote.
1. Get Your Website Organized: Speaking AI’s Language
Think of the AI search assistant like a new employee you hired who is extremely smart but needs clear instructions. If your website is a messy filing cabinet, they can’t find anything. If it’s perfectly labeled, they’ll pull your content first.
The “Clean Up Your Cabinet” Plan:
- Label Everything with “Structured Data” aka Schema: Schema is a simple, hidden code you put on your pages that clearly labels the important stuff for the AI search assistant.
- Services: Your “CoolSculpting” page isn’t just a web page; it’s a Product with a specific price.
- Blog Posts: Your article about “Downtime after a Tummy Tuck” is a dated Article written by a specific Author.
- Location: Your contact page is a Local Business with your exact address.
- Be Totally Consistent: Make sure the price and doctor’s name you put on the front of the page match exactly the Schema label. If they don’t, the AI gets confused and might ignore your content altogether.
- Make Q&A Easy to Grab: For common questions, use a special FAQ format on the page. The AI search assistant loves to pull short, direct answers right from here to use in its summaries.
2. Introduce Your Experts & Location: Beyond Keywords
The AI search assistant doesn’t just read words; it understands people, places, and things. We call these entities. They connect the dots to figure out who the expert is and where they are.
- Focus on Your Staff: On your “Meet the Doctor” page, use the special labeling to tell the AI, “This is a Person with expertise”. This is crucial for showing the AI that your content comes from an expert source.
- Win “Near Me” Searches: Your location is your biggest asset! Make sure your address, phone number, and practice name (NAP) are everywhere and are labeled as a Local Business. This helps you capture all those patients searching for a medspa right around the corner.
- Show the Connections: If your doctor writes a blog post, link their name in the bio to their main profile page. This simple cross-linking reinforces to the AI search assistant that your doctor is the definitive authority on that topic.
3. Write So You Can Be Quoted: Short & Sweet
The AI search assistant’s job is to give a fast, useful answer. Make it easy for it to grab the perfect quote from your page.
- Answer First, Explain Later: If your patient asks, “How long does X procedure take?” start your section with a concise, direct answer: “X takes 4-6 weeks to see the final result…”. AI loves this direct pattern.
- Use Lists for Everything: Steps, comparisons, pros/cons, and specifications are all perfect for lists and tables. Generative AI often pulls structured formats like these word-for-word.
- Keep Answers Brief: To maximize your chance of being used in a summary (a “snippet”), aim for short, clear answers, ideally 40-60 words.
4. Be Original and Trustworthy: The Human Advantage
AI can summarize everything on the internet, but it can’t create new, original insight or firsthand patient experience. This is where your practice truly stands out.
- Publish Your Unique Stories: Share case studies, primary data, and expert interviews that only you have. Being the original source means the AI search assistant has to cite you.
- Be a Source of Truth: Accuracy is a huge competitive advantage now.
- Keep Key Facts Visible: Make sure important things like dates, prices, and study citations are easy to see and check.
- Show Your Work: When you make a medical claim, link to the reputable primary research that supports it. The AI search assistant prefers to cite reputable, sourced information.
- Monitor for Errors: Because AI can sometimes lose context or introduce mistakes, quickly check the AI summary when it quotes your page. If it misrepresents you, publish a clear update or clarification on your original page.
Ready to Stop Guessing and Start Growing?
If this all sounds great but you don’t have the time to implement schema or write 40-word snippets, we can handle it for you. We’ll show you the exact pages and schema changes that will immediately improve your chances of being cited by AI-driven search.
Request a free AI-SEO Audit from Urge Interactive today and find out exactly what your practice needs to start winning. If you are interested in implementing AI into your marketing, we also provide AI-enhanced marketing services. Call us at 888-348-3113 or fill out the form below to get started.
