5 Effective Ways to Market Your Dermatology Practice During Melanoma Awareness Month
May isn’t just about warmer weather, it’s also Melanoma Awareness Month and the perfect time to shine a light on skin health. Smart seasonal marketing lets you meet patient needs exactly when they’re searching, positioning your practice as the trusted expert. Here’s how to capitalize on May’s UV-focused mindset with five targeted strategies that work:
1. Audit & Amplify Your Seasonal SEO
- Keyword Refresh: Identify high-intent search terms like “skin cancer screening near me,” “melanoma warning signs,” or “best SPF moisturizers.”
- On-Page Updates: Sprinkle those terms into existing service pages, blog posts and meta tags.
- Local Focus: Add “May” or “2025” to headlines (e.g., “Melanoma Screenings May 2025 — Book Now”) so Google sees your content as fresh and timely.
Client Tip: One practice saw a 40% lift in organic bookings just by adding a “May Skin Check Special” landing page and promoting it via their site.
2. Run a Month-Long Sunscreen Promotion
- Flash Sale vs. Bundle: Offer 20% off all SPF products, or bundle a skin exam + travel-size sunscreen at a special rate.
- Countdown Creative: Use a “27 Days of Sunscreen” social series leading up to May 27 (Sunscreen Day), with daily tips or mini-giveaways.
- In-Office Signage: Give every check-in area a branded Sunscreen Station….patients love testing products before they buy it.
Client Tip: A yearly “Buy One, Gift One” sunscreen event drove a 25% upsell on retail products and doubled foot traffic.
3. Publish High Value Educational Content
- Blog & Video: Post articles on “Early Signs of Melanoma” and quick 60-second social videos showing how to do a proper self-exam.
- Interactive Quiz: Embed a short “What’s Your Skin Type?” quiz that concludes with a recommendation to schedule a professional evaluation.
- Downloadable Guide: Create a “Melanoma Prevention Checklist” PDF…gate it behind a simple form to grow your email list.
4. Partner with a Melanoma Charity or Local Event
- Fundraiser Days: Pledge $10 from every screening in May to a melanoma research foundation.
- Community Clinics: Host a free “Skin Saturday” at a local park or community center, offering quick checks and educational flyers.
- Co-Branded Social Posts: Tag your charity partner in Instagram Stories and Facebook Live Q&A sessions to widen your reach.
Client Tip: Practices that tied promotions to charitable donations saw a 30% increase in shares and earned local press coverage.
5. Engage Patients with Email & Social Campaigns
- Drip Sequence: Send a 3-email series—(1) Melanoma Awareness tips, (2) Sunscreen sale reminder, (3) Last-call for May specials.
- Patient Stories: Share anonymized testimonials from patients who caught cancer early thanks to your screenings.
- User-Generated Content: Invite followers to post their “#MySkinCheck” selfies after visiting and feature them on your feed (with permission).
Why This Works:
By aligning your marketing with Melanoma Awareness Month, you tap into heightened public interest, educate your community, and drive bookings, all while reinforcing your practice’s commitment to patient care.
Ready to Amplify Your May Marketing?
Urge Interactive specializes in healthcare marketing that delivers measurable results. Whether you need a fresh SEO audit, a turnkey promotional campaign, or compelling content that converts, we’re here to help.
📞 Call us at (888) 348-3113 for a free strategy session, or click to book your May Marketing Audit now!
