Traditional Advertising

Real-World Reach. Local Influence. Trusted Presence.

Given the advances in technology, it might be hard to believe that people are turning to traditional advertising more and more but it’s true. At Urge Interactive, we create tangible traditional advertising campaigns that cut through digital fatigue and leave a lasting impression in the real world.

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Experience the Urge difference.

What We Offer

Print Advertising

From magazine ads to in-office brochures, printed materials are a timeless way to communicate professionalism, educate patients, and reinforce your brand identity.

  • Newspaper & magazine ad design
  • Practice brochures and service menus
  • Referral flyers and rack cards
  • Event leave-behinds and branded inserts

Direct Mail Campaigns

Direct mail remains one of the most effective ways to reach your local audience. Whether you’re introducing a new service or promoting a seasonal offer, we handle the design, list targeting, and mail distribution for campaigns that land with impact.

  • Custom postcard design
  • Targeting by ZIP code, income, and household demographics
  • End-to-end printing and mailing coordination
  • Campaign tracking via QR codes or dedicated URLs

Billboards & Outdoor Advertising

Nothing says “established” like seeing your brand across town. Whether it’s a high-traffic freeway billboard or a targeted neighborhood placement, we help you plan and design bold, on-brand out-of-home ads that build trust and visibility.

  • Strategy for placement, location, and timing
  • Billboard design that aligns with your digital presence
  • Messaging optimized for quick, memorable impact
  • Coordination with local vendors and media buyers

Why It Still Works

Boosts Brand Credibility
A strong offline presence reinforces your legitimacy and elevates your brand’s perception in the eyes of your community.

Targets Where Digital Can’t
Reach patients who aren’t as active online or who respond better to tactile and visual touchpoints—especially in local, affluent, or older demographics.

Works in Tandem with Digital Campaigns
Traditional advertising helps amplify your digital marketing efforts and support a multi-touch strategy across platforms.

What You Get with Urge Interactive’s Traditional Advertising

  • Campaign strategy and media planning
  • Full creative direction, copywriting, and design
  • Coordination with trusted print, mail, and outdoor vendors
  • Local targeting guidance (ZIP code, income, foot traffic)
  • Optional campaign landing pages and tracking solutions

You’ve got advertising questions, we’ve got the answers

FAQs: Print, Direct Mail & Billboard Advertising

Yes—especially at the local level. Print, direct mail, and billboards are great for reaching audiences who may not be as digitally engaged, while reinforcing your brand credibility among current and prospective patients. When paired with digital campaigns, traditional advertising amplifies your visibility and supports multi-touch growth.

Very targeted. We can segment mailing lists by ZIP code, household income, age range, homeownership, and more. This ensures you’re reaching the right audience—like affluent families, retirees, or skincare-conscious young professionals—depending on your goals.

Yes. Urge Interactive manages the entire process—from campaign strategy and design to working directly with our trusted print and mailhouse partners. We coordinate printing, USPS requirements, and delivery schedules on your behalf, including support for USPS Every Door Direct Mail (EDDM) when appropriate. You stay focused on your practice—we’ll handle the rest.

We partner with local and regional media vendors to secure billboard placements based on location, audience traffic, and budget. We’ll advise you on timing, message strategy, and design, then coordinate directly with the media buyer to bring your campaign to life.

Most print or mail campaigns can be concepted, designed, and delivered within 3–5 weeks depending on print specs and mailing schedules. We recommend a 1–2 week creative window, followed by print and delivery lead time.

We incorporate trackable elements like QR codes, unique landing pages, or dedicated phone numbers to monitor campaign performance. While traditional advertising is less granular than digital, we’ll give you the tools to measure impact wherever possible.
You in? Let’s do this!
Signage example

Let’s Take Your Brand Beyond the Screen

Whether it’s a billboard on the freeway, a postcard in the mailbox, or a beautifully printed brochure in your office, traditional advertising still makes a powerful statement. Urge Interactive helps you show up—and stand out—in all the right places.

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Questions? Cool, let’s chat!