Facebook & Instagram Ads for MedSpas, Plastic Surgeons & Dermatology Practices
Scrolling leads to scheduling—when your ads are done right. At Urge Interactive, we specialize in high-performing Facebook and Instagram ads crafted for aesthetic, dermatology, and plastic surgery practices. We turn your social presence into a patient-generating machine with strategic, targeted ad campaigns that drive real conversions – not just likes.
Why Paid Social Media Advertising Still Dominates
Organic reach on Facebook and Instagram has dropped dramatically. If you’re not investing in paid ads, you’re missing out on patients who are actively researching aesthetic treatments, skincare, and wellness services. With over 2 billion active users on Instagram and nearly 3 billion on Facebook, the platforms offer unmatched potential to reach your ideal audience.
What We Deliver
Our Facebook + Instagram ads are built with one thing in mind: results. We develop and execute data-driven strategies that connect with users at every stage of the funnel—from awareness to booking.
- Custom Ad Creative: We design high-impact image and video ads that align with your brand and convert viewers into patients.
- Audience Targeting: We build precise targeting profiles using location, demographics, interests (beauty, skincare, injectables), and behavior data.
- A/B Testing: Multiple ad variants are tested to identify top performers and continually optimize your return on ad spend (ROAS).
- Lead Magnets & Incentives: Promote limited-time offers, free consultations, or event sign-ups to increase click-through rates.
- Landing Page Optimization: We direct traffic to custom-designed landing pages built to convert—complete with strong CTAs, social proof, and frictionless forms.
- Monthly Reporting & Insights: You’ll get clear reports with leads, performance, and ROI metrics you can actually use.
Our Proven Facebook + Instagram Ads Strategy
1. Audit & Goal Setting:
We start with your current social presence, service goals, and competition analysis.
2. Audience Building:
Based on your services, location, and ideal patient profile, we define granular targeting groups.
3. Creative Development:
Our design and copy teams craft scroll-stopping ads that fit the platform and resonate with your brand tone.
4. Campaign Launch & Optimization:
Ads go live with tracking, pixel data, and lead forms. We monitor and adjust weekly to scale what works.
5. Reporting & Growth Strategy:
Each month we review results, discuss wins, and propose scaling or shifting tactics for higher ROI.
3. Creative Development:
Our design and copy teams craft scroll-stopping ads that fit the platform and resonate with your brand tone.
Real Results, Real Reach
- 📈 76% of social users have purchased something they saw on social media
- 📱 3 in 4 people aged 18-29 in the US are Instagram users. 66% of adults (aged 30-49) are also Instagram users.
- 💰 41% of small businesses rely on social ads for revenue
Facebook and Instagram are not just awareness platforms anymore—they’re patient acquisition tools. The key is having the right team manage the message, targeting, and conversions.
Why Choose Urge Interactive?
We’ve run thousands of Facebook + Instagram ads for practices just like yours. From Acne Bootcamps to EMSCULPT promos, we know what gets attention—and what gets appointments.
You’ve got social ad questions, we’ve got the answers
FAQs About Facebook + Instagram Ads
Ready to Fill Your Calendar with Social Ads That Work?
Let’s turn likes into leads. With smart targeting, scroll-stopping creative, and campaign optimization, Facebook & Instagram ads are one of the fastest ways to grow your practice.