---
title: "MedSpa Marketing"
---
Two decades in medical + aesthetic
We don't market for everyone. We market for practices like yours.
Since 2003 we've marketed for medspas, dermatology, plastic surgery, and wellness practices across the US and Canada. We already know how aesthetic patients choose, the questions they ask before they book, and the compliance lines you can't cross, so we're not learning your world on your dime.
Specialties
20+
years marketingfor practices
01
We know the aesthetic patient
What turns a search into a booked consult, and where medspas quietly lose people on the way.
02
We know the rules
Privacy-first forms, consent-based tracking, and medical-advertising compliance built in from day one.
03
We know what converts
Two decades of real practice data behind every campaign decision, so the work earns bookings, not just compliments.
What we do for medspasA complete med spa marketing stackOne accountable team across branding, web, search, and campaigns for your medical spa, tuned to how aesthetic patients actually choose a practice.
Branding & logo design
Visually compelling branding that reflects your practice's personality and builds trust at first glance.
Search engine optimization (SEO)
We optimize your website for high-intent searches so patients can find you when they're actively seeking treatments.
Website design & experience
Clean, conversion-focused websites that reflect your in-office experience and make booking effortless.
Social media advertising
High-performing Facebook and Instagram campaigns that build awareness and drive appointment requests.
Email marketing
Campaigns that keep your practice top of mind with promotions, education, and patient-retention strategies.
Direct mail marketing
Traditional marketing still works, especially paired with digital. We design direct mail that drives real-world action.
Google Ads & paid search
Campaigns for the treatments patients search by name, from Botox to laser hair removal, kept within Google's healthcare and medicines advertising policies.
Local SEO, reviews & Google Business Profile
Show up in the map results near your MedSpa, with a complete Google Business Profile and a steady flow of honest reviews you respond to.
AI search optimization
We build your site and Google presence so that when a patient asks ChatGPT or Google's AI for the best med spa near them, the engines can find, read and trust your practice. In our experience, few MedSpas have done this work yet, which is exactly why it is an opening.
## How medical spa marketing works today
Med spa marketing is the work of getting the right patients to find your medical spa, trust it, and book. The market keeps getting more crowded: the American Med Spa Association counted 10,488 MedSpas in the US in 2023, and 18% of them opened that year [1]. Here is where patients come from now, and what each channel needs.
### Search and the map come first
Most patients start on Google with a treatment and a city. Ranking takes a page for each treatment, a complete Google Business Profile, and reviews. Two in three consumers (68%) will only use a local business rated four stars or higher, and 47% won't choose one with fewer than 20 reviews, according to BrightLocal, a company that sells review software [2].
### Proof sells aesthetic treatments
Seven in ten aesthetic patients say it matters that a provider shows before-and-after photos, and 41% say a provider's social media made them more likely to book [3]. We build galleries organized by treatment, with the patient's consent on file for every photo.
### AI answers are a new front door
Patients have started asking AI assistants where to go: 45% of consumers used tools like ChatGPT for local recommendations in 2026, up from 6% a year earlier [2]. In our experience, few MedSpas have optimized for this yet, which is exactly the opening. Urge Foundation builds your site so AI engines can read, verify, and trust it, with structured data, canonical answers, and llms.txt files for the AI tools that read them. No one can guarantee a citation, but this removes the reasons to skip you.
### Retention is where a MedSpa makes its money
Nearly three in four MedSpa patients (73%) are repeat patients [1]. Email and text follow-up, memberships and rebooking reminders matter as much as winning the first visit, and they cost far less.
### Measure booked patients, not clicks
We report what we can truthfully see: calls, form requests and booked consults by channel. When your EMR or CRM lets us connect, our platform follows a lead through to the completed visit, so you can see which marketing actually brings patients in.
How we market each treatmentMed spa marketing, treatment by treatmentPatients search by treatment, not by practice type. Each one needs its own page, its own proof, and its own message.
Botox and neuromodulators
The most requested treatment in aesthetics: neuromodulators made up half of all minimally invasive cosmetic treatments by plastic surgeons in 2025 [4]. We build the page and campaigns for "Botox near me" searches, and the reminders that bring patients back every few months.
Dermal fillers
A considered purchase. Patients want results on faces like theirs, so we pair treatment-area pages (lips, cheeks, jawline) with consented before-and-after galleries.
Laser hair removal
A package sale with a long buying window. Local search, clear package details, and follow-up that turns one consult into a full series.
Laser resurfacing and skin tightening
Higher-ticket and technical. Nonsurgical skin tightening grew 23% worldwide in 2025 [5]. Device pages written the way patients search, honest downtime, and answers to "is it worth it" before the consult.
Microneedling and RF microneedling
Often a patient's first step past facials. We market it as an entry treatment that leads to a plan.
Facials and HydraFacial
Your retention engine. Memberships and seasonal offers keep the chair full between bigger treatments.
Medical weight loss (GLP-1)
About one in five US adults (18%) say they have taken a GLP-1 drug [6]. Ad platforms restrict prescription drug ads, so we market your program: the consultation, the medical oversight, and the support.
IV therapy and wellness
Marketed with care: no health claims you can't support, and copy that explains what the service is and who it's for.
Body contouring
Patients compare nonsurgical fat reduction with liposuction. We help them understand the difference, and why your practice is the right place to start.
Marketing built for your medspa.Marketing built for your medspa.Marketing built for your medspa.Marketing built for your medspa.Marketing built for your medspa.Marketing built for your medspa.
Why Urge
Built to be found, trusted, and booked.
More than two decades in aesthetics.
Since 2003 we've marketed for medspas and aesthetic practices, so we already know your patients and your rules.
We understand medspa patients.
A deep read on how aesthetic and cosmetic patients decide, and what moves them from browsing to booking.
Custom strategies, never templates.
Every plan is built around your positioning and your market, not a recycled playbook.
Proven across competitive markets.
Results in some of the most crowded aesthetic markets in the country.
10,488
MedSpas in the US in 2023, up from 8,899 a year earlier
American Med Spa Association. [1]
73
%
of MedSpa patients are repeat patients
American Med Spa Association. [1]
68
%
of consumers only use a local business rated 4 stars or higher
BrightLocal, 2026. [2]
70
%
of aesthetic patients say before-and-after photos matter
Aesthetic Surgery Journal. [3]
How it worksFrom discovery to booked appointments
01
Discover
We learn how you position your practice and who your ideal patient is, full-service or niche, lasers or injectables, luxury or results-driven.
02
Plan
A prioritized growth plan, the highest-impact moves first, with honest projections.
03
Build & launch
Brand, site, listings, and campaigns built and shipped by a team that knows aesthetics.
04
Grow
We watch cost-per-booked-consult and raise the bar every month, not just the click count.
Get a growth planSee our work
Prefer a human over a contact form?
Talk with a senior strategist who's helped practices grow since 2003, no bots, no junior rep.
Talk with an expert human
> "Our experience with Urge was a complete transformation. From day one they were fully engaged, from revamping our website to social content, they delivered at every turn."
— **Molly Boudreault**, Illuminate Plastic Surgery (5 out of 5 stars)
FAQMedSpa marketing questions, answered
**Q: How long does it take to see results from medspa marketing?**
Results depend on the strategy. SEO typically shows measurable growth in three to six months; paid ads can generate leads within weeks; a website redesign improves user experience and conversions immediately; and social media builds engagement and visibility over one to three months.
**Q: Do I need SEO if I'm already running paid ads?**
Yes. Paid ads stop working the moment you stop funding them, while SEO builds long-term visibility and trust. The most successful medspas use both together.
**Q: What should a high-performing medspa website include?**
Your website should act as a 24/7 sales tool, not just an online brochure. An effective medspa site includes clear service pages optimized for SEO, online booking or consultation requests, before-and-after galleries, mobile-first design, fast loading speeds, strong calls to action, and forms built with HIPAA in mind.
**Q: Do you work with new medspas or established practices?**
Both. We work with new medspas launching their brand and website, established medspas looking to increase bookings, and multi-location practices scaling their marketing. Each strategy is customized to your stage of growth.
**Q: Why choose a medspa marketing agency instead of a general agency?**
A specialized agency knows how to position your services effectively while avoiding common mistakes. Medspa marketing takes industry-specific knowledge of aesthetic treatments, patient decision behavior, medical advertising compliance, and competitive local markets.
**Q: How much does med spa marketing cost?**
It depends on three things: how competitive your market is, how many treatments you want to grow, and whether you need a new website or only campaigns. Ad spend is separate from our management, and it scales with your goals. After a free consultation you get a written plan with a clear monthly number, so you know what each part costs before you commit.
**Q: What does a med spa marketing agency do each month?**
Keeps your treatment pages and Google Business Profile current, runs and adjusts your ads, asks happy patients for reviews and responds to every review, publishes content, and reports on calls, requests, and bookings. One team is accountable for all of it.
**Q: Can you advertise GLP-1 and medical weight loss programs?**
Yes, within the rules. Google and Meta restrict ads for prescription drugs, so we don't build campaigns around drug names. We market your program: the consultation, the medical oversight, the support, and the results patients care about.
**Q: How do you handle before-and-after photos?**
Only with the patient's written consent, shown as taken with no editing that changes the result, and labeled with the treatment. Ad platforms have their own rules for these photos, and we follow them.
**Q: Do you work with medical spas outside California?**
Yes. Our office is in West Hollywood, and we work with MedSpas and medical spas across the United States and Canada.
Still have a question we didn't answer?
Send it over and a strategist will reply with a straight answer (and a tailored plan) within one business day.
Ask us directly
## Sources
> There were 10,488 MedSpas in the US in 2023, up from 8,899; 18% opened in 2023; 81% operate from a single location; 73% of MedSpa patients are repeat patients.
— [American Med Spa Association, 2024 Medical Spa State of the Industry report (executive recap, Nov. 2024)](https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-executive-report-recap/)
> 68% of consumers will only use a local business rated four stars or higher, 47% won't choose one with fewer than 20 reviews, and 45% now use AI tools like ChatGPT for recommendations, up from 6% a year earlier. BrightLocal sells local search and review software.
— [BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults)](https://www.brightlocal.com/research/local-consumer-review-survey/)
> In a survey of 651 US aesthetic patients, 70% said it is important that a provider shows before-and-after photos, and 41% said a provider's social media presence made them more likely to book.
— [Murphrey M, et al. Patient Preferences and Perceptions Concerning Aesthetic Providers and Social Media. Aesthetic Surgery Journal, 2023](https://doi.org/10.1093/asj/sjad037)
> ASPS member surgeons performed 1,523,330 cosmetic surgeries in 2025, up 7%. Neuromodulators made up half of minimally invasive cosmetic treatments and hyaluronic acid fillers 30%. 82% of surgeons received GLP-1-related consultation requests.
— [American Society of Plastic Surgeons, 2025 Procedural Statistics Report (Sept. 2026)](https://www.plasticsurgery.org/news/press-releases/lift-procedures-led-growth-as-demand-for-restoration-drove-plastic-surgery-in-2025-new-asps-report-reveals)
> Nonsurgical skin tightening grew 23.3% worldwide in 2025; eyelid surgery was the most performed cosmetic surgery worldwide, with 2,457,677 procedures.
— [International Society of Aesthetic Plastic Surgery, Global Survey 2025 (Sept. 2026)](https://www.isaps.org/media/ua4leneo/isaps-global-survey_2025.pdf)
> 18% of US adults report ever taking a GLP-1 drug, and 12% are taking one now (poll fielded Oct. 27 to Nov. 2, 2025).
— [KFF Health Tracking Poll, Nov. 14, 2025](https://www.kff.org/public-opinion/kff-health-tracking-poll-prescription-drug-costs-views-on-trump-administration-actions-and-glp-1-use/)
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"@type": "Question",
"name": "Can you advertise GLP-1 and medical weight loss programs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, within the rules. Google and Meta restrict ads for prescription drugs, so we don't build campaigns around drug names. We market your program: the consultation, the medical oversight, the support, and the results patients care about.
"
}
},
{
"@type": "Question",
"name": "How do you handle before-and-after photos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Only with the patient's written consent, shown as taken with no editing that changes the result, and labeled with the treatment. Ad platforms have their own rules for these photos, and we follow them.
"
}
},
{
"@type": "Question",
"name": "Do you work with medical spas outside California?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Our office is in West Hollywood, and we work with MedSpas and medical spas across the United States and Canada.
"
}
}
]
},
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"name": "American Med Spa Association, 2024 Medical Spa State of the Industry report (executive recap, Nov. 2024)",
"url": "https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-executive-report-recap/"
},
{
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"@type": "Article",
"@id": "https://urgeinteractive.com/specialties/medspa-marketing/#citation-a37d8340",
"name": "BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults)",
"url": "https://www.brightlocal.com/research/local-consumer-review-survey/"
},
{
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"@type": "ScholarlyArticle",
"@id": "https://urgeinteractive.com/specialties/medspa-marketing/#citation-f014733d",
"name": "Murphrey M, et al. Patient Preferences and Perceptions Concerning Aesthetic Providers and Social Media. Aesthetic Surgery Journal, 2023",
"url": "https://doi.org/10.1093/asj/sjad037"
},
{
"@context": "https://schema.org",
"@type": "Article",
"@id": "https://urgeinteractive.com/specialties/medspa-marketing/#citation-39421b0a",
"name": "American Society of Plastic Surgeons, 2025 Procedural Statistics Report (Sept. 2026)",
"url": "https://www.plasticsurgery.org/news/press-releases/lift-procedures-led-growth-as-demand-for-restoration-drove-plastic-surgery-in-2025-new-asps-report-reveals"
},
{
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"@id": "https://urgeinteractive.com/specialties/medspa-marketing/#citation-51cced0c",
"name": "International Society of Aesthetic Plastic Surgery, Global Survey 2025 (Sept. 2026)",
"url": "https://www.isaps.org/media/ua4leneo/isaps-global-survey_2025.pdf"
},
{
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"@type": "Article",
"@id": "https://urgeinteractive.com/specialties/medspa-marketing/#citation-f7b040aa",
"name": "KFF Health Tracking Poll, Nov. 14, 2025",
"url": "https://www.kff.org/public-opinion/kff-health-tracking-poll-prescription-drug-costs-views-on-trump-administration-actions-and-glp-1-use/"
}
]
}
```