---
title: "Web Design & Development"
---
Services · Web Design
Websites that turn searches into booked patients.
We design and build genuinely beautiful, custom websites for medical and aesthetic practices, engineered to rank on Google, get cited by AI, and turn visitors into booked consultations. The high-end look your practice deserves, without the bloated agency price tag.
Get a free site auditSee our work
Engineered to rank on Google
Built to be cited by ChatGPT, Claude & Gemini
Core Web Vitals 95+
Scroll
The honest question
Is your website actually working for you?
A practice site has two jobs: look like the caliber of practice you are, and turn the people searching for care into booked consults. Here's where most fall short.
It looks dated.
First impressions decide whether a patient books or bounces.
It's invisible on Google.
If you're not on page one, you're losing patients to the practice that is.
AI never mentions you.
Patients ask ChatGPT for a recommendation and your name doesn't come up.
It doesn't convert.
Traffic without booked consults is just a bigger hosting bill.
It's slow on mobile.
Every extra second of load time quietly costs you bookings.
Two decades in medical + aesthetic
We don't design for everyone. We design for practices like yours.
Since 2003 we've built websites for dermatology, plastic surgery, MedSpa, dental, OB-GYN, ophthalmology, and wellness practices across the US and Canada, for practices that want to look as elevated as the care they provide. We already know your patient's journey, the questions they ask before they book, and the compliance lines you can't cross, so we're not learning your world on your dime.
Specialties
20+
years buildingfor practices
01
We know the patient journey
What turns a search into a booked consult, and where practices quietly lose people, mapped specialty by specialty.
02
We know the rules
Privacy-first forms, consent-based tracking, and accessibility built in from the first page, not bolted on at launch.
03
We know what converts
Twenty years of real practice data behind every layout decision, so the design earns bookings, not just compliments.
What's includedEverything a practice site needs to performOne build, one accountable team, no piecing it together from five vendors.
Custom design
Conversion-first, design-forward layouts tailored to your specialty and brand. Genuinely beautiful, never a template.
SEO foundation
Technical SEO, schema, and a content structure baked in from day one.
GEO / AI search
Canonical answers and structured data so AI engines understand and cite you.
Built with HIPAA in mind
Secure forms, consent-based tracking, and accessible, fast pages.
Mobile + performance
Built to pass Google's Core Web Vitals on every device and connection.
Easy to run
A clean CMS on Urge Foundation your team can actually update.
A website that works as hard as you do.A website that works as hard as you do.A website that works as hard as you do.A website that works as hard as you do.A website that works as hard as you do.A website that works as hard as you do.
Why Urge
Built to be found, trusted, and booked.
Found by people and by AI.
Every page is structured with schema, canonical answers, and entity-clear copy, so Google ranks it and AI engines cite it by name.
Built on Urge Foundation.
A hardened, privacy-first platform that makes a premium, high-performance site efficient to build and simple to run. The luxury experience, without the boutique-agency overhead.
Two decades in medical marketing.
Since 2003 we've built for derm, plastics, dental, MedSpa, and more. We already know your patients and your rules.
One accountable team.
Strategy, design, build, and growth under one roof. No silos, no handoffs that drop the ball.
53
%
of mobile visitors leave a slow site
Over 3 seconds to load. [1]
1.65
s
average first-page Google result load
Speed and ranking go together. [2]
95
+
Core Web Vitals score
Median across Foundation builds.
2003
building practices since
20+ years, West Hollywood, CA.
How it worksFrom discovery to launch day
01
Discover
We audit your site, goals, and competitors, and baseline your search and AI visibility.
02
Architect
Sitemap, page strategy, and the SEO/GEO plan, set before a pixel is drawn.
03
Design
On-brand, conversion-first layouts reviewed with you at each milestone.
04
Build
Fast, accessible, privacy-first pages on Urge Foundation.
05
Launch & grow
Go live, switch on tracking, and keep improving from real data.
Get a free site auditSee our work
## Is your current website costing you patients?
You don't need an agency to spot the warning signs. Run these five checks yourself, right now. If a few of them sting, that's your site quietly losing bookings.
- Test your speed on mobile. Run your site through Google's free PageSpeed Insights and look at the mobile score. More than half of mobile visitors leave a site that takes over three seconds to load,[1] and the average medical site takes around five and a half seconds.[3] If yours is slow, patients are gone before they ever see your work.
- Ask AI about your specialty. Open ChatGPT and ask it to recommend a practice in your specialty and city. If your name doesn't come up, AI doesn't know you exist yet, and a growing share of patients now ask AI before they ask Google.
- Try to book on your phone in under 30 seconds. Pull up your own site on your phone and see how fast you can find the number, the hours, and the booking link. If it's a struggle for you, it's worse for a patient.
- Search your own treatments on Google. Search the procedures you offer plus your city. If you're not on the first page, the practice that is, is getting those patients instead of you. First-page Google results load in about 1.65 seconds on average;[2] speed and ranking go together.
- Look at it like a patient with money would. Does it look like the caliber of practice you actually are? Affluent patients judge fast, and a dated site quietly tells them you're not the premium option, even when you are.
If you ran these and didn't love what you saw, that's exactly what we fix. Every one of them.
## Interviewing web design agencies? Ask them these questions.
We'll be honest about our industry: it's easy to get burned. Especially now, when anyone with an AI code tool can call themselves a web shop. So whether or not you ever talk to us, here are the questions to ask any agency you're considering. If they can't answer them confidently and immediately, keep looking.
- "How long will this take, and why?" A quality practice site should take weeks, not months. If the timeline is vague or stretches to four or five months, ask what's actually taking so long. (We build in weeks, because two decades of doing this means we're not figuring it out on your project.)
- "Who actually writes the code, and is it hand-built or AI-generated?" AI coding tools are everywhere now, and they produce sites that look fine and break quietly: slow, bloated, hard to maintain. Ask who's accountable for the code and how they ensure it's clean and fast.
- "What Core Web Vitals score do you target, and can you show me one?" Core Web Vitals are a confirmed Google ranking factor. A real agency targets a specific score and can pull up a live site they built to prove it. Vagueness here is a red flag.
- "How do you make sure AI engines like ChatGPT cite my site?" Most agencies have no answer to this yet. It's the newest and fastest-growing way patients find practices, and if they look confused by the question, they're behind.
- "What happens to my site and my data if I leave you?" You should own your site and your content, free and clear. If the answer is complicated, or you'd be locked into their platform, that's a problem.
- "Is it built with privacy and accessibility in mind?" For a medical practice, privacy-first forms, consent-based tracking, and accessibility aren't optional. Ask how they handle them. "We'll add that later" is the wrong answer.
We wrote these because we're genuinely happy to answer every one of them, immediately. The right agency for you will be too. The wrong one will get quiet.
Selected work
Practice websites that pulled their weight
A few of the medical and aesthetic sites we've designed, and what they did once they went live.
lumiredermatology.com
Dermatology
Lumière Dermatology
A dated brochure site rebuilt into a fast, search-first experience. We restructured every treatment page so Google ranks it and AI engines quote it by name.
Web DesignSEOBrand
+ 182
%
organic leads in six months
View project
coastalplasticsurgery.com
Plastic Surgery
Coastal Plastic Surgery
Procedure pages and consult flows redesigned around how patients actually research surgery, so more of the right visitors finish the booking.
Web DesignGoogle Ads
2.4
×
more consult bookings
View project
cedarobgyn.com
OB-GYN
Cedar OB-GYN
A warm, accessible site with new-patient content built to answer the questions women ask before they ever pick up the phone.
Web DesignContent
+ 63
%
new patients
View project
And 8+ more practices
See all our work
Lifted Beauty + WellnessMedSpa
Vista Eye InstituteOphthalmology
Radiant Skin DermatologyDermatology
Westside Dental StudioDental
Clear Vision Eye CareOphthalmology
Mindful Therapy GroupTherapist / MFT
Sculpt Plastic SurgeryPlastic Surgery
Lumen MedSpaMedSpa
Prefer a human over a contact form?
Talk with a senior strategist who's helped practices grow since 2003, no bots, no junior rep.
Talk with an expert human
FAQWeb Design questions, answered
**Q: How much does a medical practice website cost?**
Most custom practice sites fall within a defined range based on page count, integrations, and content needs. We give you a fixed quote after a short discovery call, with no surprises later.
**Q: How long does a website take to build?**
A typical practice site launches in a few weeks once content and approvals are ready. Larger or multi-location sites take longer, and we set the exact timeline at kickoff.
**Q: Will my site be optimized for Google and AI search?**
Yes. Every build ships with technical SEO, schema, and canonical answer content so it can rank on Google and get cited by AI engines like ChatGPT, Claude, and Gemini.
**Q: Is the website built with HIPAA in mind?**
Yes. We build privacy-first sites with secure forms and consent-based tracking, and we align on your specific requirements during discovery.
**Q: Can I update the site myself?**
Yes. Sites are built on Urge Foundation with a clean CMS, and we train your team so day-to-day edits are simple.
**Q: Do you redesign existing websites?**
Often. We start with an audit of what's working, keep the equity you've earned, and rebuild the rest for performance and conversion.
Still have a question we didn't answer?
Send it over and a strategist will reply with a straight answer (and a tailored plan) within one business day.
Ask us directly
## Sources
> About 53% of mobile visitors abandon a site that takes longer than 3 seconds to load.
> Google first-page results load in about 1.65 seconds on average; the average mobile page takes about 8.6 seconds.
> Healthcare and medical websites average about 5.6 seconds to load.
```ld+json
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://urgeinteractive.com/services/web-design/#service",
"name": "Web Design & Development",
"url": "https://urgeinteractive.com/services/web-design/",
"description": "Urge Interactive designs and builds custom websites for medical and aesthetic practices, engineered to rank on Google and get cited by AI engines like ChatGPT, Claude, and Gemini. Every site is fast, privacy-first, and built on Urge Foundation™ with…",
"provider": {
"@type": "Organization",
"name": "Urge Interactive"
},
"image": {
"@type": "ImageObject",
"contentUrl": "https://urgeinteractive.com/wp-content/uploads/2026/10/svc-featured-web-design-1024x576.webp",
"width": 1024,
"height": 576,
"caption": "Web Design & Development: illustration in the Urge Interactive style"
},
"subjectOf": [
{
"@type": "Article",
"name": "How aesthetic practices show up in ChatGPT answers",
"url": "https://urgeinteractive.com/insights/how-aesthetic-practices-show-up-in-chatgpt-answers/"
},
{
"@type": "Article",
"name": "What a MedSpa website needs to convert in 2026",
"url": "https://urgeinteractive.com/insights/what-a-medspa-website-needs-to-convert-in-2026/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://urgeinteractive.com/services/web-design/#webpage",
"name": "Web Design & Development",
"url": "https://urgeinteractive.com/services/web-design/",
"mainEntity": {
"@id": "https://urgeinteractive.com/services/web-design/#service"
},
"lastReviewed": "2026-06-25",
"mentions": [
{
"@type": "Thing",
"name": "Google Search",
"sameAs": "https://www.wikidata.org/wiki/Q9366"
},
{
"@type": "Thing",
"name": "Schema.org",
"sameAs": "https://www.wikidata.org/wiki/Q3475322"
},
{
"@type": "Thing",
"name": "Search engine optimization",
"sameAs": "https://www.wikidata.org/wiki/Q180711"
},
{
"@type": "MedicalSpecialty",
"name": "Aesthetic medicine",
"sameAs": "https://www.wikidata.org/wiki/Q3332453"
},
{
"@type": "MedicalSpecialty",
"name": "Dermatology",
"sameAs": "https://www.wikidata.org/wiki/Q171171"
},
{
"@type": "MedicalSpecialty",
"name": "Plastic surgery",
"sameAs": "https://www.wikidata.org/wiki/Q182442"
},
{
"@type": "MedicalSpecialty",
"name": "Cosmetic surgery",
"sameAs": "https://www.wikidata.org/wiki/Q3675172"
},
{
"@type": "MedicalSpecialty",
"name": "Dentistry",
"sameAs": "https://www.wikidata.org/wiki/Q12128"
},
{
"@type": "MedicalSpecialty",
"name": "Obstetrics and gynaecology",
"sameAs": "https://www.wikidata.org/wiki/Q80015"
},
{
"@type": "MedicalSpecialty",
"name": "Ophthalmology",
"sameAs": "https://www.wikidata.org/wiki/Q161437"
},
{
"@type": "MedicalSpecialty",
"name": "General practice",
"sameAs": "https://www.wikidata.org/wiki/Q11607623"
},
{
"@type": "Service",
"name": "Dermatology Marketing",
"url": "https://urgeinteractive.com/specialties/dermatology-marketing/"
},
{
"@type": "Service",
"name": "Dental Marketing",
"url": "https://urgeinteractive.com/specialties/dental-marketing/"
},
{
"@type": "Service",
"name": "Medical Marketing",
"url": "https://urgeinteractive.com/specialties/medical-marketing/"
},
{
"@type": "Service",
"name": "OB-GYN Marketing",
"url": "https://urgeinteractive.com/specialties/obgyn-marketing/"
},
{
"@type": "Service",
"name": "Ophthalmology Marketing",
"url": "https://urgeinteractive.com/specialties/ophthalmology-marketing/"
},
{
"@type": "Service",
"name": "Plastic Surgery Marketing",
"url": "https://urgeinteractive.com/specialties/plastic-surgery-marketing/"
},
{
"@type": "Service",
"name": "Therapist / MFT Marketing",
"url": "https://urgeinteractive.com/specialties/therapist-mft-marketing/"
},
{
"@type": "Service",
"name": "Urgent Care Marketing",
"url": "https://urgeinteractive.com/specialties/urgent-care-marketing/"
},
{
"@type": "Service",
"name": "Wellness Marketing",
"url": "https://urgeinteractive.com/specialties/wellness-marketing/"
},
{
"@type": "Service",
"name": "Outdated or Underperforming Website",
"url": "https://urgeinteractive.com/challenges/outdated-website/"
},
{
"@type": "Service",
"name": "Can’t Be Found Online",
"url": "https://urgeinteractive.com/challenges/cant-be-found-online/"
},
{
"@type": "Service",
"name": "Too Many No-Shows",
"url": "https://urgeinteractive.com/challenges/too-many-no-shows/"
},
{
"@type": "Service",
"name": "Not Enough New Patients",
"url": "https://urgeinteractive.com/challenges/not-enough-new-patients/"
},
{
"@type": "Service",
"name": "Losing Patients to Competitors",
"url": "https://urgeinteractive.com/challenges/losing-patients/"
},
{
"@type": "Service",
"name": "Weak Online Reputation",
"url": "https://urgeinteractive.com/challenges/weak-online-reputation/"
},
{
"@type": "Service",
"name": "Not Showing Up in AI Search",
"url": "https://urgeinteractive.com/challenges/not-showing-up-in-ai-search/"
},
{
"@type": "Service",
"name": "Leads Slipping Through the Front Desk",
"url": "https://urgeinteractive.com/challenges/leads-slipping-through-the-front-desk/"
},
{
"@type": "Service",
"name": "Marketing That Doesn’t Show Results",
"url": "https://urgeinteractive.com/challenges/marketing-not-showing-results/"
},
{
"@type": "Service",
"name": "Opening a New Practice",
"url": "https://urgeinteractive.com/challenges/opening-a-new-practice/"
}
],
"about": [
{
"@type": "Thing",
"name": "Marketing Agency",
"sameAs": [
"https://www.wikidata.org/wiki/Q9592701",
"https://www.wikidata.org/wiki/Q216931"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".geo-summary"
]
},
"citation": [
{
"@id": "https://urgeinteractive.com/services/web-design/#citation-8b242fe5"
},
{
"@id": "https://urgeinteractive.com/services/web-design/#citation-3f51411c"
},
{
"@id": "https://urgeinteractive.com/services/web-design/#citation-3564ede0"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": {
"@id": "https://urgeinteractive.com/",
"@type": "WebSite",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": {
"@id": "https://urgeinteractive.com/services/",
"@type": "CollectionPage",
"name": "Services"
}
},
{
"@type": "ListItem",
"position": 3,
"name": "Web Design & Development",
"item": "https://urgeinteractive.com/services/web-design/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Question",
"name": "Web Design & Development",
"acceptedAnswer": {
"@type": "Answer",
"text": "Urge Interactive designs and builds premium, custom websites for medical and aesthetic practices, engineered to rank on Google and get cited by AI like ChatGPT, Claude, and Gemini. Every site is fast, privacy-first, and built on Urge Foundation with SEO, structured data, and conversion-focused design, so practices in dermatology, plastic surgery, MedSpa, and more turn online searches into booked consultations. Design-forward and built to perform. Serving the US and Canada since 2003."
},
"isPartOf": {
"@id": "https://urgeinteractive.com/services/web-design/#webpage"
},
"url": "https://urgeinteractive.com/services/web-design/"
},
{
"@context": "https://schema.org",
"@type": "Review",
"reviewBody": "\"Our experience with Urge was a complete transformation. From day one they were fully engaged, from revamping our website to social content, they delivered at every turn.\"",
"itemReviewed": {
"@type": "Organization",
"@id": "https://urgeinteractive.com/#organization",
"name": "Urge Interactive"
},
"author": {
"@type": "Person",
"name": "Molly Boudreault"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a medical practice website cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most custom practice sites fall within a defined range based on page count, integrations, and content needs. We give you a fixed quote after a short discovery call, with no surprises later.
"
}
},
{
"@type": "Question",
"name": "How long does a website take to build?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A typical practice site launches in a few weeks once content and approvals are ready. Larger or multi-location sites take longer, and we set the exact timeline at kickoff.
"
}
},
{
"@type": "Question",
"name": "Will my site be optimized for Google and AI search?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Every build ships with technical SEO, schema, and canonical answer content so it can rank on Google and get cited by AI engines like ChatGPT, Claude, and Gemini.
"
}
},
{
"@type": "Question",
"name": "Is the website built with HIPAA in mind?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We build privacy-first sites with secure forms and consent-based tracking, and we align on your specific requirements during discovery.
"
}
},
{
"@type": "Question",
"name": "Can I update the site myself?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Sites are built on Urge Foundation with a clean CMS, and we train your team so day-to-day edits are simple.
"
}
},
{
"@type": "Question",
"name": "Do you redesign existing websites?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Often. We start with an audit of what's working, keep the equity you've earned, and rebuild the rest for performance and conversion.
"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Article",
"@id": "https://urgeinteractive.com/services/web-design/#citation-8b242fe5",
"name": "Google / Think with Google"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/web-design/#citation-3f51411c",
"name": "Neutral web-performance research (Google CrUX / HTTP Archive aggregations)"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/web-design/#citation-3564ede0",
"name": "Neutral page-speed benchmark research"
}
]
}
```