---
title: "Connected TV (CTV)"
---
Services · Connected TV (CTV) Advertising
Connected TV (CTV) Advertising for Medical and Aesthetic Practices
Be the practice your patients see on TV, while your competitors crowd the same social feed.
Streaming TV used to be a big-brand toy. Now you can put your practice on the same screen where your patients binge their favorite shows, aimed only at the ones near you who are ready to book. The credibility of television, without the national-brand budget.
Get a Free CTV Opportunity ReportSee How It Works
Aimed at your patients, in your area
A cinematic commercial, footage you have or one we coordinate
Marketing aesthetic practices since 2003
Premium streaming, digital precision
Scroll
The honest question
Your patients cancelled cable. Your old idea of TV advertising went with it.
For years, TV advertising was the velvet rope your practice never got past. The budgets were brutal, the targeting was basically "anyone with a television," and a local MedSpa buying a spot meant paying to reach a whole city to maybe catch a few future patients. So you skipped it. Smart call at the time.
Then your patients quietly cancelled cable.
The whole equation flipped in your favor. Today about 89.5% of US households own at least one internet-connected TV device, and streaming now makes up roughly 43.8% of all TV viewing time, according to Nielsen.
The living-room screen did not disappear.
It just moved to Hulu, Roku, YouTube TV, and the ad-supported tiers of the services your patients already pay for.
Connected TV lets you run a real television ad, then aim it like a digital campaign.
By location, age, household, and interest. You can show your spot only to women 30 to 55 within fifteen miles of your practice who stream beauty and wellness content.
That is not the TV advertising you remember.
That is the reason it finally belongs in a local practice's plan.
## This is not a someday channel. The money is already moving.
It would be easy to file streaming ads under "interesting, maybe next year." The budgets say otherwise.
In 2026, for the first time, advertiser commitments to connected TV are forecast to pass primetime traditional TV, according to eMarketer. The Interactive Advertising Bureau projects CTV ad spending will grow about 13.8% this year, faster than nearly every other channel, while linear TV keeps sliding. And this is not just the big national names. In a 2026 industry survey, roughly 70% of CTV advertisers said they planned to raise streaming spend by an average of about 17%, and nearly nine in ten agreed CTV will keep growing for local and regional advertisers, not only national brands.
Translation: the smart money is moving from old broadcast TV to addressable streaming right now. The only real question is whether you get there before the practice across town does.
Television used to be the one channel a local practice could never afford to use well. That just stopped being true. The practices that get on the big screen first, in their own market, are going to be very hard to catch.Aaron StewartFounder & CEO, Urge Interactive
How connected TV works
How connected TV advertising actually works for a practice
Streaming TV is only as good as the three decisions behind every campaign, and on their own, most practices get one of the three wrong. Done together, they turn a TV ad from an expensive impression into a booked patient. This is where two decades in aesthetic medicine does the quiet work.
Specialties
20+
years marketingfor practices
01
We aim it only at the patients worth reaching
The entire point of CTV over old broadcast TV is precision. We target your ad by geography, age, household, and interest, so your budget reaches the people most likely to become patients near you, and almost no one else. A plastic surgery practice and a MedSpa on the same block can run on the same streaming service and never waste a dollar on each other's audience. Reach is easy to buy. The right reach is the whole game.
02
We make sure you have a commercial worth running
A streaming campaign needs a real video ad, and that requirement stops a lot of practices cold. It does not have to stop you. If you already have footage you are proud of, we put it to work. If you do not, we coordinate our professional videographer, whose work is genuinely cinematic, to create one for you, shaped for your specialty and built to drive a booking. The result does not look like a local cable spot. It looks like something a national brand would be proud to run. Either way, the commercial gets handled. It is never the thing that keeps you off the screen.
03
We measure it down to what it actually drove
Old TV asked you to spend and hope. Connected TV does not. Between the campaign's own reporting and the page your traffic lands on, we track impressions, completion rates, and the website visits and calls that follow, plus how CTV lifts the rest of your marketing. You see what your spend did in plain language, so the channel earns its place instead of just claiming it.
## Here's the quiet problem with aesthetic marketing: everyone is in the same room.
Walk into almost any aesthetic practice's marketing and you will find the same playbook. Everyone is pouring their budget into the same handful of social feeds, posting the same kind of content, chasing the same thumb as the practice down the street. No wonder standing out feels impossible. You are all crammed into one loud room, talking over each other.
Meanwhile the biggest screen in your patient's home, the one they actually relax in front of every night, is wide open. Differentiation is not always a better caption. Sometimes it is just a better room.
And the audience math is almost unfair. Roughly a third of MedSpa patients have household incomes above $100,000, and high-income households skew heavily toward streaming TV. The patient you most want, the one with the budget for the treatments that drive your revenue, is disproportionately sitting in front of an ad-supported streaming service tonight. Most of your competitors have not figured out how to be there. You can.
One more number that matters: about 81% of US MedSpas are single-location, independently owned practices, according to AmSpa. Connected TV's whole advantage is local, household-level targeting, which means it was practically built for the independent practice, not the national chain. The thing that made TV feel out of reach for you is the exact thing CTV fixed.
What's includedWhat we actually run for your practicePrinciples are easy to claim. Here is the concrete work that turns streaming TV from a brand expense into a patient-booking channel.
Precise local and audience targeting.
We define exactly who should see your ad, by location, demographics, household, and interest, so your spend concentrates on the patients most likely to book near you, not a broad and wasteful audience.
A cinematic commercial, handled.
Use footage you already have, or we coordinate our professional videographer, whose work is genuinely cinematic, to create a spot shaped for your specialty and your patient. The video requirement that stops most practices simply does not stop you.
Premium streaming placement.
We place your ad across the major ad-supported streaming services and apps your patients actually use, in professionally produced, brand-safe environments, with controls on how often any one viewer sees it.
A landing experience built to convert.
Your ad points to a fast, focused page designed to turn interest into a booked consultation, reached by a memorable URL, an on-screen QR code, or a unique code from the ad.
Cross-channel lift.
We coordinate CTV with your existing search and social so they reinforce each other. Streaming exposure measurably warms up the patients your other ads then convert, which makes your whole budget work harder.
Plain-language measurement.
We pair the impression and completion data from the campaign with what happens on the landing side, visits, calls, form fills, so you can see what your spend drove, in language you can actually use. We measure what is truthfully visible and never claim to prove every booking back to a single TV ad.
Be the practice your patients see on TV.Be the practice your patients see on TV.Be the practice your patients see on TV.Be the practice your patients see on TV.Be the practice your patients see on TV.Be the practice your patients see on TV.
Why Urge
What you get
A streaming presence aimed only at the patients worth reaching.
Working with Urge on Connected TV, your practice gets precise local and audience targeting, a cinematic commercial handled for you, premium placement across the services your patients actually watch, a fast landing experience built to convert, and plain-language reporting that shows what your spend really did.
Built with HIPAA in mind.
A privacy-first approach every medical practice should expect, from a team that understands the advertising rules and sensitivities specific to medical and aesthetic services.
You are not buying expensive impressions and crossing your fingers.
You are putting your practice on the biggest screen in your patients' homes, aimed with digital precision, and measured by a team that has been marketing aesthetic practices since 2003.
A partner who already knows your patient.
We have marketed almost exclusively for aesthetic and medical practices since 2003, so we already know how your patients decide, what makes them book, and where streaming budgets quietly leak.
$ 37.95
B
projected US connected TV ad spend in 2026
Where the ad dollars are heading. [1]
89.5
%
of US households own a connected TV device
Yes, your patients too. [2]
43.8
%
streaming's share of TV time versus 7.7% of ad dollars
The gap nobody's filling yet. [3]
2003
the year Urge started
Doing this since before streaming existed.
How it worksWant to see what it takes to own the streaming space in your market?
01
Aim it only at the patients worth reaching
We target your ad by geography, age, household, and interest, so your budget reaches the people most likely to become patients near you, and almost no one else.
02
Make sure you have a commercial worth running
Use footage you already have, or we coordinate our professional videographer, whose work is genuinely cinematic, to create a spot shaped for your specialty and built to drive a booking.
03
Place it on premium streaming
We place your ad across the major ad-supported streaming services and apps your patients actually use, in professionally produced, brand-safe environments.
04
Build the bridge to a booking
A short memorable URL, an on-screen QR code, or a unique code lands the viewer on a fast, focused page built to turn interest into a booked consultation.
05
Measure what it actually drove
We pair the campaign's impression and completion data with what happens on the landing side, visits, calls, form fills, so you see what your spend did in plain language.
Get a Free CTV Opportunity ReportSee our work
## The hard part isn't the ad. It's what happens after someone sees it.
Here is the catch with television that nobody mentions: you cannot click a TV ad. Someone sees your spot on the couch, phone in hand, and the next move has to be effortless or the moment is gone. That bridge, from the big screen to a booking, is where most campaigns quietly lose the patient. We design it on purpose.
Depending on what fits your practice, that might be a short, memorable URL, an on-screen QR code your patient scans in two seconds, or a unique code that unlocks a landing experience built just for the campaign. Whatever the path, it lands somewhere fast and focused, built to turn that flash of interest into a consultation rather than a closed tab.
If you want the full advantage, that landing experience can live on the same [SEO and GEO website foundation](/services/ai-search-optimization/) we build for practices, so the traffic you drive from TV arrives on a site already engineered to get you found and chosen long after the ad is over. That part is optional. The bridge is not.
## Why being first is how you stay first
Here is the part that makes timing matter. Familiarity compounds. The first practice in a market to show up consistently on the big screen does not just get seen once. It becomes the name patients half-recognize before they ever search, the one that feels like the safe choice when they finally decide to book.
That kind of trust is slow and expensive for a competitor to take back, which is exactly why getting there early is worth so much. Across more than two decades of watching how patients find and choose care, we have seen this pattern hold through every shift: the early mover owns the position, and the latecomer pays more to pry it loose. Right now, in most local aesthetic markets, that position on streaming is still unclaimed. Our goal has never been a finished campaign. It is your practice owning its market.
## More than an agency. A partner who already knows your patient.
Plenty of agencies will happily sell you streaming ads. Here is what is different about running CTV with a team that has marketed almost exclusively for aesthetic and medical practices since 2003: we already know how your patients decide, what makes them book, and where streaming budgets quietly leak. We have helped open and grow enough [MedSpas](/specialties/medspa-marketing/), [dermatology](/specialties/dermatology-marketing/), and [plastic surgery](/specialties/plastic-surgery-marketing/) practices to know that reach alone never filled a schedule. The targeting, the creative, and the landing experience have to work together, and most practices get at least one of the three wrong.
You also are not left to solve the hardest part alone. The reason most practices never run connected TV is the video, and figuring that out from scratch is its own headache. So we make it simple: bring footage you already have, or we coordinate our professional videographer, whose cinematic work genuinely stands apart, to handle it for you. The doctors and physicians we work with do not need streaming explained to them in generic terms. They need a partner who already knows their patient and can put that knowledge on the screen.
## Built for aesthetic medicine, and the practices alongside it.
Our core is aesthetic medicine, and connected TV is reshaping how every kind of practice reaches new patients. We build for the specialties we know best.
Selected work
Built for the kind of problem we solve
Connected TV is reshaping how every kind of practice reaches new patients. The channel is the same; the targeting, the creative, and the patient questions are tailored to your specialty and your local market.
MedSpa
On the big screen before the competitor down the block
Local, household-level streaming targeting aimed only at high-income households near the practice, with a cinematic spot built to book.
CTV AdvertisingVideo
Plastic Surgery
The credibility of TV, the precision of digital
A premium streaming presence shaped for how surgical patients research, with a bridge from screen to consultation built on purpose.
CTV AdvertisingLanding Page
Dermatology
Streaming that warms up the rest of the budget
CTV coordinated with existing search and social so each channel makes the others work harder, measured in plain language.
CTV AdvertisingCross-channel
Results vary by practice and market. The work above is shown for the kind of problem we solve, not as a performance guarantee.
Prefer a human over a contact form?
Talk with a senior strategist who's helped practices grow since 2003, no bots, no junior rep.
Talk with an expert human
FAQConnected TV (CTV) Advertising questions, answered
**Q: What is connected TV (CTV) advertising?**
Connected TV advertising means running your video ad on streaming services and apps people watch on internet-connected TVs, like Hulu, Roku, YouTube TV, and the ad-supported tiers of the services your patients already use. Unlike old broadcast TV, you can target who sees it by location, age, household, and interest, and you can measure what it drove. It gives a local practice the credibility of television with the precision of digital.
**Q: What is the difference between CTV and OTT?**
They are closely related and often used interchangeably. OTT (over-the-top) refers to delivering video over the internet instead of cable or satellite. CTV (connected TV) refers specifically to the internet-connected television screen the video is watched on. For your practice, the practical point is the same: your ad runs on streaming, on the big screen, aimed only at the patients you want.
**Q: Is connected TV advertising the same as YouTube ads or social media video?**
Related, but not the same. CTV is your ad on the television screen in the living room, inside premium streaming content, which carries a credibility a phone-screen feed does not. YouTube advertising overlaps here (YouTube is watched on connected TVs too), but it also spans phones, desktops, and Shorts, and is bought differently. The strongest approach uses them together. Streaming exposure on the big screen warms patients up, and your search and social ads convert them. We coordinate all of it so each channel makes the others work harder.
**Q: Why does CTV matter for my practice right now?**
Because your patients already moved to streaming and most of your local competitors have not followed them there with advertising yet. Streaming makes up roughly 43.8% of TV viewing time, yet only a small share of ad dollars, which means the space in front of your patients is still open in most local markets. The first practice in your area to claim it becomes the familiar, trusted name, and that position is hard for a competitor to take back.
**Q: Isn't streaming TV advertising just for big national brands?**
Not anymore, and that is the whole shift. Old broadcast TV required huge minimum budgets and reached everyone whether they were your patient or not. Connected TV lets you run a real TV ad targeted only to the patients near your practice. In fact, about 81% of US MedSpas are single-location, independent practices, and CTV's local, household-level targeting was practically built for exactly that kind of practice.
**Q: Does CTV actually produce results, or is it just brand awareness?**
Both, when it is run well. Connected TV builds the familiarity and trust that make patients choose you, and we measure the response: completion rates, website visits, calls, and how CTV lifts your other campaigns. Industry research shows most marketers who add CTV alongside their other paid channels see it increase sales. Run as a measured channel rather than a billboard, it earns its place.
**Q: How much does CTV advertising cost for a practice like mine?**
It depends on your market, your goals, and how much of your area you want to own, so we do not list a one-size price. What we will do is run a free CTV opportunity report, show you what the streaming audience looks like in your area and what your competitors are and are not doing, and recommend the right scope from there. You get a straight answer about what it takes to compete in your specific market before any commitment.
**Q: Do I need a video, and how does that work?**
Yes, a connected TV campaign runs on a real video ad, and figuring it out is not on your shoulders. If you already have footage you are proud of, we put it to work. If you do not, we coordinate our professional videographer, whose work is genuinely cinematic, to create one for you, shaped for your specialty and built to drive a booking rather than just fill airtime. The result looks like a national-brand spot, not a local cable ad. The commercial is a solved problem, not a roadblock.
**Q: Can you target just my city, or patients near me?**
Yes, and that precision is the point. We target your ad by geography down to the area around your practice, plus age, household, and interest, so your budget reaches the patients most likely to book near you and almost no one else. When a patient in your area streams the content they already watch, your practice is the one on screen.
**Q: How do I know if it's actually working?**
We track it with real signals: impressions, completion rates (streaming ads get watched to the end far more often than you might expect), the website visits and calls that follow, and how CTV lifts your search and social performance. As your patient intake data builds, we also watch how new patients found you. We report all of it in plain language, never jargon, so you always know what your spend did.
**Q: Does this work for my specialty?**
Our core is aesthetic and cosmetic medicine, MedSpas, dermatologists, and plastic surgeons, and we also build for dentists, OB/GYNs, ophthalmology and general practice clinics, and hospital systems and larger medical groups. The channel is the same; the targeting, the creative, and the patient questions are tailored to your specialty and your local market, because a MedSpa patient and a plastic surgery patient are not reached the same way.
**Q: Is connected TV advertising safe and appropriate for a medical practice?**
Yes. Everything we do is built with HIPAA in mind and a privacy-first approach to medical marketing. The targeting describes audiences and interests, never patient information, and our team understands the advertising rules and sensitivities specific to medical and aesthetic services, the kind of judgment a generic ad platform does not have.
Still have a question we didn't answer?
Send it over and a strategist will reply with a straight answer (and a tailored plan) within one business day.
Ask us directly
## Sources
> US advertisers are forecast to spend about $37.95 billion on connected TV in 2026.
— [EMARKETER, CTV trends for 2026](https://www.emarketer.com/content/measurement-maturity--curation-s-center-stage--ai-optimization--ctv-trends-2026)
> Close to nine in ten US TV households have at least one internet-connected TV device.
— [Leichtman Research Group (2022)](https://www.leichtmanresearch.com/wp-content/uploads/2022/06/LRG-Press-Release-06-03-2022.pdf)
> Streaming reached 49% of all US TV viewing in July 2026.
— [Nielsen, The Gauge (July 2026)](https://www.nielsen.com/news-center/2026/tv-usage-kicks-usual-summer-slowdown-fueled-by-world-cup-and-streaming-in-nielsens-july-gauge-reports/)
> CTV upfront ad commitments are forecast to pass primetime linear TV in 2026.
— [EMARKETER, Digital Video Forecast and Trends Q2 2026](https://www.emarketer.com/content/digital-video-forecast-trends-q2-2026)
> The IAB projects about 13.8% growth in CTV ad spend in 2026.
— [IAB, 2026 Outlook](https://www.iab.com/research/2026-outlook-a-snapshot-of-u-s-ad-spend-opportunities-and-strategies-for-growth/)
> About 70% of CTV advertisers planned to raise streaming spend about 17%; nearly nine in ten expect CTV growth for local and regional advertisers.
— [Premion and Advertiser Perceptions, 2026 CTV/OTT Advertiser Survey](https://premion.com/news/new-survey-reveals-that-more-than-70-of-ctv-advertisers-will-increase-spending-by-an-average-of-17-in-2026/)
```ld+json
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#service",
"name": "Connected TV (CTV)",
"url": "https://urgeinteractive.com/services/ctv-advertising/",
"description": "Connected TV puts your practice on premium streaming, aimed only at the patients near you. Big-screen credibility, digital precision, honest measurement.",
"provider": {
"@type": "Organization",
"name": "Urge Interactive"
},
"image": {
"@type": "ImageObject",
"contentUrl": "https://urgeinteractive.com/wp-content/uploads/2026/10/svc-featured-ctv-advertising-1024x576.webp",
"width": 1024,
"height": 576,
"caption": "Connected TV (CTV): illustration in the Urge Interactive style"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#webpage",
"name": "Connected TV (CTV)",
"url": "https://urgeinteractive.com/services/ctv-advertising/",
"mainEntity": {
"@id": "https://urgeinteractive.com/services/ctv-advertising/#service"
},
"lastReviewed": "2026-06-25",
"mentions": [
{
"@type": "MedicalSpecialty",
"name": "Aesthetic medicine",
"sameAs": "https://www.wikidata.org/wiki/Q3332453"
},
{
"@type": "MedicalSpecialty",
"name": "Dermatology",
"sameAs": "https://www.wikidata.org/wiki/Q171171"
},
{
"@type": "MedicalSpecialty",
"name": "Plastic surgery",
"sameAs": "https://www.wikidata.org/wiki/Q182442"
},
{
"@type": "MedicalSpecialty",
"name": "Cosmetic surgery",
"sameAs": "https://www.wikidata.org/wiki/Q3675172"
},
{
"@type": "MedicalSpecialty",
"name": "Dentistry",
"sameAs": "https://www.wikidata.org/wiki/Q12128"
},
{
"@type": "MedicalSpecialty",
"name": "Obstetrics and gynaecology",
"sameAs": "https://www.wikidata.org/wiki/Q80015"
},
{
"@type": "MedicalSpecialty",
"name": "Ophthalmology",
"sameAs": "https://www.wikidata.org/wiki/Q161437"
},
{
"@type": "MedicalSpecialty",
"name": "General practice",
"sameAs": "https://www.wikidata.org/wiki/Q11607623"
},
{
"@type": "Hospital",
"name": "Hospital",
"sameAs": "https://www.wikidata.org/wiki/Q16917"
},
{
"@type": "Service",
"name": "MedSpa Marketing",
"url": "https://urgeinteractive.com/specialties/medspa-marketing/"
},
{
"@type": "Service",
"name": "Dermatology Marketing",
"url": "https://urgeinteractive.com/specialties/dermatology-marketing/"
},
{
"@type": "Service",
"name": "Plastic Surgery Marketing",
"url": "https://urgeinteractive.com/specialties/plastic-surgery-marketing/"
},
{
"@type": "Service",
"name": "Dental Marketing",
"url": "https://urgeinteractive.com/specialties/dental-marketing/"
},
{
"@type": "Service",
"name": "OB-GYN Marketing",
"url": "https://urgeinteractive.com/specialties/obgyn-marketing/"
},
{
"@type": "Service",
"name": "Ophthalmology Marketing",
"url": "https://urgeinteractive.com/specialties/ophthalmology-marketing/"
},
{
"@type": "Service",
"name": "Medical Marketing",
"url": "https://urgeinteractive.com/specialties/medical-marketing/"
},
{
"@type": "Service",
"name": "Losing Patients to Competitors",
"url": "https://urgeinteractive.com/challenges/losing-patients/"
},
{
"@type": "Service",
"name": "Marketing That Doesn’t Show Results",
"url": "https://urgeinteractive.com/challenges/marketing-not-showing-results/"
},
{
"@type": "Service",
"name": "Can’t Be Found Online",
"url": "https://urgeinteractive.com/challenges/cant-be-found-online/"
}
],
"about": [
{
"@type": "Thing",
"name": "Advertising",
"sameAs": "https://www.wikidata.org/wiki/Q37038"
},
{
"@type": "Thing",
"name": "Streaming media",
"sameAs": "https://www.wikidata.org/wiki/Q220499"
},
{
"@type": "Thing",
"name": "Marketing Agency",
"sameAs": [
"https://www.wikidata.org/wiki/Q9592701",
"https://www.wikidata.org/wiki/Q216931"
]
},
{
"@type": "Service",
"name": "Not Enough New Patients",
"url": "https://urgeinteractive.com/challenges/not-enough-new-patients/"
}
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".geo-summary"
]
},
"citation": [
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-e3c05be5"
},
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-a547191b"
},
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-5ccb5dca"
},
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-d6ab9e4c"
},
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-2c9fa555"
},
{
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-53e614a2"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": {
"@id": "https://urgeinteractive.com/",
"@type": "WebSite",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": {
"@id": "https://urgeinteractive.com/services/",
"@type": "CollectionPage",
"name": "Services"
}
},
{
"@type": "ListItem",
"position": 3,
"name": "Connected TV (CTV)",
"item": "https://urgeinteractive.com/services/ctv-advertising/"
}
]
},
{
"@context": "https://schema.org",
"@type": "Question",
"name": "Connected TV (CTV)",
"acceptedAnswer": {
"@type": "Answer",
"text": "Connected TV (CTV) advertising places your practice's video ads on premium streaming services like Hulu, Roku, and YouTube TV, shown only to the patients you want near your practice. US advertisers will spend roughly $37.95 billion on CTV in 2026, yet most local aesthetic markets stay wide open. Urge has marketed aesthetic practices since 2003."
},
"isPartOf": {
"@id": "https://urgeinteractive.com/services/ctv-advertising/#webpage"
},
"url": "https://urgeinteractive.com/services/ctv-advertising/"
},
{
"@context": "https://schema.org",
"@type": "Review",
"reviewBody": "\"Our experience with Urge was a complete transformation. From day one they were fully engaged, from revamping our website to social content, they delivered at every turn.\"",
"itemReviewed": {
"@type": "Organization",
"@id": "https://urgeinteractive.com/#organization",
"name": "Urge Interactive"
},
"author": {
"@type": "Person",
"name": "Molly Boudreault"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is connected TV (CTV) advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Connected TV advertising means running your video ad on streaming services and apps people watch on internet-connected TVs, like Hulu, Roku, YouTube TV, and the ad-supported tiers of the services your patients already use. Unlike old broadcast TV, you can target who sees it by location, age, household, and interest, and you can measure what it drove. It gives a local practice the credibility of television with the precision of digital.
"
}
},
{
"@type": "Question",
"name": "What is the difference between CTV and OTT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "They are closely related and often used interchangeably. OTT (over-the-top) refers to delivering video over the internet instead of cable or satellite. CTV (connected TV) refers specifically to the internet-connected television screen the video is watched on. For your practice, the practical point is the same: your ad runs on streaming, on the big screen, aimed only at the patients you want.
"
}
},
{
"@type": "Question",
"name": "Is connected TV advertising the same as YouTube ads or social media video?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Related, but not the same. CTV is your ad on the television screen in the living room, inside premium streaming content, which carries a credibility a phone-screen feed does not. YouTube advertising overlaps here (YouTube is watched on connected TVs too), but it also spans phones, desktops, and Shorts, and is bought differently. The strongest approach uses them together. Streaming exposure on the big screen warms patients up, and your search and social ads convert them. We coordinate all of it so each channel makes the others work harder.
"
}
},
{
"@type": "Question",
"name": "Why does CTV matter for my practice right now?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Because your patients already moved to streaming and most of your local competitors have not followed them there with advertising yet. Streaming makes up roughly 43.8% of TV viewing time, yet only a small share of ad dollars, which means the space in front of your patients is still open in most local markets. The first practice in your area to claim it becomes the familiar, trusted name, and that position is hard for a competitor to take back.
"
}
},
{
"@type": "Question",
"name": "Isn't streaming TV advertising just for big national brands?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Not anymore, and that is the whole shift. Old broadcast TV required huge minimum budgets and reached everyone whether they were your patient or not. Connected TV lets you run a real TV ad targeted only to the patients near your practice. In fact, about 81% of US MedSpas are single-location, independent practices, and CTV's local, household-level targeting was practically built for exactly that kind of practice.
"
}
},
{
"@type": "Question",
"name": "Does CTV actually produce results, or is it just brand awareness?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Both, when it is run well. Connected TV builds the familiarity and trust that make patients choose you, and we measure the response: completion rates, website visits, calls, and how CTV lifts your other campaigns. Industry research shows most marketers who add CTV alongside their other paid channels see it increase sales. Run as a measured channel rather than a billboard, it earns its place.
"
}
},
{
"@type": "Question",
"name": "How much does CTV advertising cost for a practice like mine?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It depends on your market, your goals, and how much of your area you want to own, so we do not list a one-size price. What we will do is run a free CTV opportunity report, show you what the streaming audience looks like in your area and what your competitors are and are not doing, and recommend the right scope from there. You get a straight answer about what it takes to compete in your specific market before any commitment.
"
}
},
{
"@type": "Question",
"name": "Do I need a video, and how does that work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, a connected TV campaign runs on a real video ad, and figuring it out is not on your shoulders. If you already have footage you are proud of, we put it to work. If you do not, we coordinate our professional videographer, whose work is genuinely cinematic, to create one for you, shaped for your specialty and built to drive a booking rather than just fill airtime. The result looks like a national-brand spot, not a local cable ad. The commercial is a solved problem, not a roadblock.
"
}
},
{
"@type": "Question",
"name": "Can you target just my city, or patients near me?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, and that precision is the point. We target your ad by geography down to the area around your practice, plus age, household, and interest, so your budget reaches the patients most likely to book near you and almost no one else. When a patient in your area streams the content they already watch, your practice is the one on screen.
"
}
},
{
"@type": "Question",
"name": "How do I know if it's actually working?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We track it with real signals: impressions, completion rates (streaming ads get watched to the end far more often than you might expect), the website visits and calls that follow, and how CTV lifts your search and social performance. As your patient intake data builds, we also watch how new patients found you. We report all of it in plain language, never jargon, so you always know what your spend did.
"
}
},
{
"@type": "Question",
"name": "Does this work for my specialty?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our core is aesthetic and cosmetic medicine, MedSpas, dermatologists, and plastic surgeons, and we also build for dentists, OB/GYNs, ophthalmology and general practice clinics, and hospital systems and larger medical groups. The channel is the same; the targeting, the creative, and the patient questions are tailored to your specialty and your local market, because a MedSpa patient and a plastic surgery patient are not reached the same way.
"
}
},
{
"@type": "Question",
"name": "Is connected TV advertising safe and appropriate for a medical practice?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Everything we do is built with HIPAA in mind and a privacy-first approach to medical marketing. The targeting describes audiences and interests, never patient information, and our team understands the advertising rules and sensitivities specific to medical and aesthetic services, the kind of judgment a generic ad platform does not have.
"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-e3c05be5",
"name": "EMARKETER, CTV trends for 2026",
"url": "https://www.emarketer.com/content/measurement-maturity--curation-s-center-stage--ai-optimization--ctv-trends-2026"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-a547191b",
"name": "Leichtman Research Group (2022)",
"url": "https://www.leichtmanresearch.com/wp-content/uploads/2022/06/LRG-Press-Release-06-03-2022.pdf"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-5ccb5dca",
"name": "Nielsen, The Gauge (July 2026)",
"url": "https://www.nielsen.com/news-center/2026/tv-usage-kicks-usual-summer-slowdown-fueled-by-world-cup-and-streaming-in-nielsens-july-gauge-reports/"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-d6ab9e4c",
"name": "EMARKETER, Digital Video Forecast and Trends Q2 2026",
"url": "https://www.emarketer.com/content/digital-video-forecast-trends-q2-2026"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-2c9fa555",
"name": "IAB, 2026 Outlook",
"url": "https://www.iab.com/research/2026-outlook-a-snapshot-of-u-s-ad-spend-opportunities-and-strategies-for-growth/"
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://urgeinteractive.com/services/ctv-advertising/#citation-53e614a2",
"name": "Premion and Advertiser Perceptions, 2026 CTV/OTT Advertiser Survey",
"url": "https://premion.com/news/new-survey-reveals-that-more-than-70-of-ctv-advertisers-will-increase-spending-by-an-average-of-17-in-2026/"
}
]
}
```