ABOUT THIS PROJECT
The Center for Dermatology and Laser Surgery was originally established in 1981 and is led by Emil A. Tanghetti, MD. Dr. Tanghetti is an Internationally recognized speaker and consultant, and has presented data at the meetings of the American Society for Laser Medicine and Surgery and the American Academy of Dermatology, as well as Laser Innsbruck.
The goal for this website was to create a look and feel that is similar to their distinct office building by mimicking the color scheme and building elements. We wanted to give people an insight on the type of devices that the practice offers, while featuring a wealth of medical information presented by Dr. Tanghetti’s team. The Urge Interactive team was able to hit on all of the points, and create a website that the client was looking for!
I began working with Urge Interactive in the fall of 2016 on a project to redesign our website. Since then, our office has expanded the scope of our engagement with Urge and we utilize them for not only website maintenance, but also for PPC, social media, and email marketing. From the moment we started working with the company, I was impressed with their responsiveness, professionalism, and quality of work. We have worked with other "full-service" marketing firms in the past, but the experience with Urge has been undoubtedly the best.
Most importantly, after only a few brief conversations at the beginning our engagement, Urge was able to clearly articulate our brand and the vision with a specificity that made me feel like they just "got it." While I do have an MBA in marketing, the day to day operations of running a busy practice make it impossible for me to spend the time I would like on marketing efforts in the office. As a fellow marketer, I have the utmost trust in the instincts and execution of the Urge team and our work together feels like a true collaboration. They feel like an "in-house" marketing department even though they are in LA and we are in Sacramento, and they make me and the practice look good.
After working with Urge for almost 2 years, I have seen the ROI for our practice. Inquiries from our website are up dramatically. With the various focus topics we tackle each month, we see a large increase in the amount of consultations and treatments booked in the office. Additionally, we continue to see an increase in our business, particularly for our lasers and light devices, that is impressive. They are not only so easy to work with, but they produce results that impact our bottom line. As such, I would recommend them for other practices and organizations looking for a competitive marketing edge.
Julia Tanghetti, Center for Dermatology and Laser Surgery