---
title: "iAesthetic Medspa"
---

## About the Project

Housed near the coast of Erie, Pennsylvania, iAesthetic is a unique practice that required a nautical, yet grounded web design approach. Upon accepting the project, our design team understood that boats, lakes, and lighthouses would have to play a prominent role within the website aesthetic. Moreover, the client insisted on conveying authenticity through the use of everyday people throughout the website. The main challenge when creating iAesthetic was finding the correct combination of cool and approachable in order to help the client speak to their target audience.

## Professional Website Design

iAesthetic wanted a site that read like their stretch of the Erie coast without tipping into kitsch, so we built the design around boats, lakes, and lighthouses and cast everyday people throughout. The trick was balancing cool and approachable closely enough that the practice could actually speak to its audience, and the layout lands right in that sweet spot. We handled the web design and development, structured the pages for SEO, and keep the site maintained so it stays sharp well past launch.


```ld+json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@context": "https://schema.org",
            "@type": "Article",
            "genre": "Case Study",
            "headline": "iAesthetic Medspa",
            "url": "https://urgeinteractive.com/our-work/iaesthetic-medspa/",
            "datePublished": "2025-05-21T16:01:23-07:00",
            "dateModified": "2026-08-11T15:36:41-07:00",
            "description": "Founded by doctors, Sarah Carter and Tom Perkins, iAesthetic prides itself on providing its diverse clientele with science-backed aesthetic treatments that can make a real difference in their lives. As a hip coastal practice, iAesthetic is a bit of s…",
            "mainEntityOfPage": "https://urgeinteractive.com/our-work/iaesthetic-medspa/",
            "publisher": {
                "@type": "Organization",
                "name": "Urge Interactive"
            },
            "author": {
                "@type": "Person",
                "name": "Aaron Stewart"
            },
            "image": {
                "@type": "ImageObject",
                "contentUrl": "https://urgeinteractive.com/wp-content/uploads/2026/08/i-aesthetic-big-screen-1024x704.jpg",
                "width": 1024,
                "height": 704,
                "caption": "iAesthetic Medspa website homepage on a desktop screen"
            },
            "mentions": [
                {
                    "@type": "Service",
                    "name": "SEO",
                    "url": "https://urgeinteractive.com/services/seo/"
                },
                {
                    "@type": "Service",
                    "name": "Web Design & Development",
                    "url": "https://urgeinteractive.com/services/web-design/"
                },
                {
                    "@type": "Service",
                    "name": "Website Maintenance",
                    "url": "https://urgeinteractive.com/services/website-maintenance/"
                }
            ],
            "about": [
                {
                    "@type": "Thing",
                    "name": "Marketing Agency",
                    "sameAs": [
                        "https://www.wikidata.org/wiki/Q9592701",
                        "https://www.wikidata.org/wiki/Q216931"
                    ]
                }
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": {
                        "@id": "https://urgeinteractive.com/",
                        "@type": "WebSite",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Work",
                    "item": {
                        "@id": "https://urgeinteractive.com/our-work/",
                        "@type": "CollectionPage",
                        "name": "Our Work"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "iAesthetic Medspa",
                    "item": "https://urgeinteractive.com/our-work/iaesthetic-medspa/"
                }
            ]
        }
    ]
}
```