---
title: "Bailey Plastic Surgery and Aesthetics"
---

## About the Project

The website’s tagline reads: Cosmetic Care Reimagined. For this project, we needed to reimagine both a logo and website design in order to take Bailey Plastic Surgery and Aesthetics forward. Dr. Bailey distilled his practice into three guiding principles: integrity, professionalism, and cutting-edge innovation. Armed with these concepts and inspired by the coastal backdrop of the client’s locale, our team embarked on crafting impeccable reflections of these attributes within the logo, design, content, and development.

In terms of content, our objective was to provide informative material without delving into excessive verbosity or an overly academic tone. The chosen stock imagery resonated with the client’s target audience and patient base. When visiting Dr. Bailey for an appointment, patients are met with expert care accompanied by breathtaking ocean views. At Urge, it was clear that the website should mirror this very experience in every aspect.

## Professional Website Design

Dr. M. Hugh Bailey's practice had grown over five years from surgical into non-surgical care, and the identity needed to catch up. We rebuilt the branding, website, and graphics around one idea, "Cosmetic Care Reimagined," pulling the coastal setting into the design so the site carries the calm of an appointment by the water. SEO work made sure patients searching in Newport Beach actually land on it. The result reads as informative without turning academic, which was exactly the tone Dr. Bailey asked for.

![Bailey Plastic Surgery and Aesthetics logo design](https://urgeinteractive.com/wp-content/uploads/2026/08/bailey-branding.png)

## Logo and Branding

The new logo and identity take their cue from the coastline outside the practice, built to signal integrity, professionalism, and innovation without spelling any of it out.


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