SEM Analyst – PPC Specialist

Job Summary

Urge Interactive is seeking a qualified Search Engine Marketing – Paid Search Specialist within our West Hollywood office. The Specialist’s primary function is to facilitate day-to-day execution of search engine marketing programs for a wide range of clients. The SEM / PPC Specialist should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients’ paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Responsibilities and Duties

  • Planning, setting up, and managing PPC campaigns for clients.
  • Tracking, analyzing, and reporting results on campaign performance.
  • Understanding clients’ digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
  • Identifying KPIs and completing work as needed to improve clients’ ad performance.
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
  • Working with web team, ensuring website is optimized for PPC success.
  • Working with design teams to provide creative direction.
  • Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.

Qualifications and Skills


  • 2+ years of PPC / SEM experience.
  • Google AdWords & Google Analytics Certified with experience in Google Tag Manager.
  • Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
  • Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook,, AdRoll, LinkedIn, Facebook, Twitter, etc.
  • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
  • In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
  • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
  • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
  • Strong time management skills.
  • Comfortable working in a fast-paced, team-based environment.
  • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts


Medical benefits offered post 90 days

If you’re interested in applying, please email your resume and portfolio to

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