Paid Media Coordinator

We are currently seeking a Paid Media Coordinator who will be responsible for coordinating and assisting in the set-up for paid ad campaigns and platforms that drive brand awareness, lead generation, and new consumer acquisition. The ideal candidate is passionate, resourceful, results-oriented, and can flourish in a fast-paced creative environment.

Key Responsibilities:

  • Coordinate and assist in the creation of deliverables and completion of tasks required for launching paid social and Google Ads campaigns and Urge Connect lead management system.
  • Work closely with the paid media team to monitor social ad campaign performance and make recommendations on optimization strategies and opportunities.
  • Coordinate with clients regarding campaign set-up deliverables in order to meet campaign deadlines.
  • Responsible for providing online training for clients on the Urge Connect platform.
  • Provides campaign reporting on a monthly basis to communicate campaign performance and ensure strategies are delivering on the client’s expectations. 
  • Clearly communicates any recommendations for changes in future campaigns to the paid media team.
  • Interface with clients regarding campaign set-up deliverables, Urge Connect, reporting, campaign check-ins, and ad hoc client requests & inquiries related to advertising 
  • Performs competitive and industry research to support and implement best practices for campaigns to achieve success.
  • Collaborates with paid media team to align campaign strategy with established KPIs and meet campaign short-term and long-term goals.
  • Occasionally produce campaign deliverables that support the client’s strategy, including some copywriting and a small amount of graphic design.
  • Remains up-to-date on social trends and communicates opportunities to client teams to help drive client retention and growth.
  • Assists with special projects, as needed.

Desired Skills:

  • 1-2 years of in-house or agency paid media experience.
  • Solid understanding of social media marketing, social media advertising, media strategy, consumer acquisition, and latest paid social trends
  • Proven experience with social and website analytics tools (e.g., Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Docs, Google Sheets, etc.)
  • Familiarity in setting up, optimizing, and scaling paid social campaigns.
  • Experience with a reporting system/compiling and interpreting data
  • Familiarity with project management software
  • Creative problem-solving experience with excellent project management, organizational and multitasking skills with attention to detail.
  • The ability to collaborate with multiple team members, manage a high workload and work diligently under time constraints.
  • Excellent written and verbal communication skills are a must
  • Previous communication experience with clients via phone and email is preferred
  • Basic knowledge with Canva or Photoshop applications.
  • Bachelor’s degree or equivalent

Bonus Points:

  • Facebook Blueprint Certification
  • Google Certifications: Search, Display, Video, Shopping, or App
  • Experience in the medical industry, including Plastic Surgery, Dermatology, and/or MedSpas

Company Perks

  • Really cool coworkers to bounce ideas off/learn from
  • Generous PTO
  • Paid holidays
  • Medical insurance
  • Dental insurance
  • Vision insurance

Job Type

  • Full-time
  • Currently a remote position
  • California-based applicants only!
  • Work Remotely – temporarily due to COVID-19

Interested? Email your cover letter and resume to careers@urgeinteractive.com.