We are currently seeking a Paid Media Coordinator who will be responsible for coordinating and assisting in the set-up for paid ad campaigns and platforms that drive brand awareness, lead generation, and new consumer acquisition. The ideal candidate is passionate, resourceful, results-oriented, and can flourish in a fast-paced creative environment.
Key Responsibilities:
- Coordinate and assist in the creation of deliverables and completion of tasks required for launching paid social and Google Ads campaigns and Urge Connect lead management system.
- Work closely with the paid media team to monitor social ad campaign performance and make recommendations on optimization strategies and opportunities.
- Coordinate with clients regarding campaign set-up deliverables in order to meet campaign deadlines.
- Responsible for providing online training for clients on the Urge Connect platform.
- Provides campaign reporting on a monthly basis to communicate campaign performance and ensure strategies are delivering on the client’s expectations.
- Clearly communicates any recommendations for changes in future campaigns to the paid media team.
- Interface with clients regarding campaign set-up deliverables, Urge Connect, reporting, campaign check-ins, and ad hoc client requests & inquiries related to advertising
- Performs competitive and industry research to support and implement best practices for campaigns to achieve success.
- Collaborates with paid media team to align campaign strategy with established KPIs and meet campaign short-term and long-term goals.
- Occasionally produce campaign deliverables that support the client’s strategy, including some copywriting and a small amount of graphic design.
- Remains up-to-date on social trends and communicates opportunities to client teams to help drive client retention and growth.
- Assists with special projects, as needed.
Desired Skills:
- 1-2 years of in-house or agency paid media experience.
- Solid understanding of social media marketing, social media advertising, media strategy, consumer acquisition, and latest paid social trends
- Proven experience with social and website analytics tools (e.g., Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Docs, Google Sheets, etc.)
- Familiarity in setting up, optimizing, and scaling paid social campaigns.
- Experience with a reporting system/compiling and interpreting data
- Familiarity with project management software
- Creative problem-solving experience with excellent project management, organizational and multitasking skills with attention to detail.
- The ability to collaborate with multiple team members, manage a high workload and work diligently under time constraints.
- Excellent written and verbal communication skills are a must
- Previous communication experience with clients via phone and email is preferred
- Basic knowledge with Canva or Photoshop applications.
- Bachelor’s degree or equivalent
Bonus Points:
- Facebook Blueprint Certification
- Google Certifications: Search, Display, Video, Shopping, or App
- Experience in the medical industry, including Plastic Surgery, Dermatology, and/or MedSpas
Company Perks
- Really cool coworkers to bounce ideas off/learn from
- Generous PTO
- Paid holidays
- Medical insurance
- Dental insurance
- Vision insurance
Job Type
- Full-time
- Currently a remote position
- California-based applicants only!
- Work Remotely – temporarily due to COVID-19
Interested? Email your cover letter and resume to careers@urgeinteractive.com.